Snowplow Analytics raises $10 million in Series A2 funding
Investment will fuel Snowplow’s transformation of behavioral data management and delivery
Gain full control, ownership, and visibility of your data at all times with the flexibility and quality you deserve.
Your success is our main priority. That’s why we empower you to build a data asset that delivers rich, high-quality data to power your data use cases today and in the future.
Snowplow automatically tracks rich, contextual information with your events and each web event comes with 130 data points. Plus, you can add additional data points through our enrichment module giving you a richer, more detailed data set.
Your data is delivered in real-time so you can consume and act on your entire datastream immediately. Industry-leading latency SLAs mean you can stay focused on driving value from your data instead of looking after your data infrastructure.
Proactively manage and monitor your data quality through extensive tooling designed to support accurate data collection. You can trust your data thanks to a formal validation step, a fully auditable and loss-less data pipeline and automated testing for your tracking.
You decide what events you want to track, and what data points should describe each of those events. Our flexible technology allows you to design data structures that reflect your business and use case, not a vendor’s legacy view of your industry.
Data is loaded into tidy tables in your data warehouse and real-time event stream in a ready-to-use format. This makes it easy for you to work directly with the data, consume it in your favourite BI tool or write real-time applications.
You can evolve your data collection as your business—and your use cases—change over time. Tracking is versioned and you can modify your data structures and data models with the flexibility to recompute historical data based on your new models.
With Snowplow, your entire data pipeline runs in your own AWS or GCP account. Your data never leaves your environment, giving you complete ownership at all times.
Privacy functionality makes GDPR compliance easy. You have complete control over what personal information you collect, where that information lives, who can access it, what they can do with it, and when it expires.
Snowplow is built on top of best-in-class open source technology so you have complete transparency into every stage of your pipeline, the freedom to configure your pipeline as you see fit, and zero vendor lock-in.