Behavioral data captures how people – typically your customers and prospects – interact with your products and services in granular detail.
Web and mobile are typical behavioral data sources, but there are many other examples such as email, support desks, chatbots, wearables and SmartTVs.
Organizations used to compete on product, but today the key differentiator is who best understands their customers.
Those who captialize on the opportunities that great behavioral data presents have an unfair advantage. They deeply understand how their customers interact across their products and services and can make impactful improvements and better decisions.
Behavioral data is unique. It describes, in granular detail, the relationship and interactions your customers have with your brand touchpoints. No other data set can provide the insights and the deep understanding that behavioral data can.
If you are not empowering your organization with great behavioral data you are missing out on the opportunity to gain a competitive edge.
Assign credit to each marketing touchpoint that influences high value user behavior; bespoke to your product and user journeys.
Understand what drive user engagement and personalize the experience in real time to drive acquisition and retention.
Develop a strong understanding of user behavior to inform product strategy and optimise the product experience.
Identify trends in user interaction to isolate behaviors predictive of retention and churn for better forecasting and interventions.
Put great behavioral data at the heart of your products to deliver compelling and unique value propositions to your customers.
Snowplow delivers a data-set that can power all your data use cases from traditional web analytics to building data-driven products.