- The current identity resolution landscape; the impact of ITP, ‘cookieless’ tracking, IFDA, Trust Token API, and user string deprecation.
- Typical pitfalls to avoid around data protection and how to implement best practices.
- Practical examples for navigating modern privacy regulations.
Identity resolution in a privacy conscious world:
The impact of web-browser privacy updates
From web browser privacy upgrades to government regulations, the way in which we collect data is changing. Third-party web analytics solutions are in the line of fire, meaning that companies relying on many of the major analytics solutions on the market will face setbacks in data analytics, digital marketing, marketing attribution and personalization strategies.
How can companies continue to identify unique users for behavioural analytics, when a growing number of measures are put in place to strip away unique identifiers? In this webinar, we will explore the concept of identity resolution in a privacy conscious world, what it means for businesses today and outline steps data teams can take to identify their users
In this discussion, our speakers will dive into:
Senior Product Manager at Snowplow
CTO at Poplin Data
09 - 10 GMT+1
18 - 19 AEST