- How technical teams can approach marketing attribution and help their marketing teams measure real marketing ROI.
- A framework to level up your marketing attribution, starting with accurate and complete data.
- A real-life example; how Green Building Supply increased revenue dramatically by better understanding how their ads and channels were affecting sales despite a long and multi-channel sales funnel.
Doing data right
Leveling up with data driven attribution to capture real marketing ROI
Understanding exactly how marketing activities are affecting user behaviour is a top priority for any marketer. However, most solutions out there stop short of providing real value and visibility into what’s working. To effectively measure marketing’s activities, data teams need to build a foundation of reliable and complete data.
In this webinar, we'll dive deep into the topic of marketing attribution and outline approaches that can take your marketing team and attribution to the next level. We will be joined by our partners, Big Tree Marketing who will share a real-world example of how accurate attribution can positively impact a company’s growth trajectory (spoiler alert: the company saw their revenue increase by 137%!).
Partner, Big Tree Marketing
Solutions Architect, Snowplow
In this discussion, our speakers will dive into:
London / GMT+1