Empower your teams
with astonishingly detailed web data
The most reliable way to collect, process and model high-quality behavioral data across all of your websites, web-apps and mobile web.
Improve decision-making with data tailored to your business
Don’t settle for pre-defined logic that doesn’t reflect your use cases. Customize your data structure and collection so your teams get the data they need to make more informed decisions and build better products.
Build exceptional real-time data products
From recommendation engines to dynamic personalization, give your teams the real-time data they need to build and power business-critical data products.
Gain a richer understanding of your customers
Get next-level insights into your customers with Snowplow’s granular data. Each data point arrives with rich contextual data, plus you can expand your events with additional data points from first and third-party sources.
Head of Data Engineering
Empower your data analysts with ready-to-use data
Gather insights without spending valuable time preparing data for analysis, and power your web analytics using your preferred business intelligence tool.
Ensure accuracy and completeness in a world of ad blockers and ITP
Continue tracking your customers and their conversion paths without losing more than 20% of your insights by collecting data as a first party.
Simplify compliance with data regulations
Take control of your web data at every stage, with tools to help you protect the privacy rights of your users, ensuring their data is handled correctly.
Start collecting behavioral data in minutes
From page views to link clicks and form activity, automatically collect a granular dataset that reflects your customers’ actions from day one.
Snowplow powers your web-based behavioral data
Snowplow’s end-to-end data pipeline lets you collect, process and model your behavioral web data.
Works in the web environments you do
Snowplow provides high-performance, easy-to-use SDKs for all the major web environments. Plus, you can embed Snowplow’s SDKs server-side so you don’t have to pass sensitive data into your front-end.
Optimize web data collection for your industry
Discover how Snowplow can drive your business forward with better data
Online publishers and other media businesses leverage Snowplow to gain a richer understanding of user behavior, optimize content and increase ad revenue.
Ecommerce businesses use Snowplow to measure, attribute and optimize marketing spend, and personalize the shopping experience for their customers.
Businesses in the travel sector use Snowplow to create brilliant customer experiences and stand out with personalized, real-time marketing.