Collect data from all your platforms and channels
Collect all of your customer behavioral data in a common well-structured format, so your data team don’t waste precious time cleaning and preparing data.
Develop a single source of truth about your customers
Build a centralized data asset by using common definitions of events and entities across your organization. Model raw data into multiple tables to power different use cases from a single data set.
Avoid gaps in your data from ad-blockers and tracking prevention
Collecting event data using first-party tracking means you can be confident you are able to see the entire customer journey and that you are not missing out on potentially important events.