Include all platforms and channels in your attribution
Conduct your analyses across all marketing touchpoints, including email campaigns, display ads and onsite content, to get a 360 view on your marketing.
Evaluate marketing activity across the entire user journey
Build out your marketing attribution at the user level, and be free to decide how you want to attribute marketing activity across the customer lifecycle.
Use multiple attribution models for a better view of performance
Building multiple attribution models off the same raw data allows you to understand how different algorithms impact relative channel performance.