Full flexibility | Custom data structures |  | (GA4) |
| Customer success manager |  |  |
| Data collection across unlimited devices (e.g. IoT) |  |  |
| Decoupled data collection and modelling |  | (GA4) |
| Incremental and configurable SQL data model |  |  |
| Ingestion of data from 3rd parties and webhooks |  |  |
| Load your data into BigQuery |  |  |
| Load your data into Snowflake DB and Redshift |  |  |
| Load your data into S3 |  |  |
| Load your data into real-time streams (Kinesis, Pub/Sub) |  |  |
| Real-time data delivery SLAs |  | (GA360) |
| Real-time data enrichment (1st and 3rd party, and fully configurable) |  |  |
| Unlimited custom properties |  |  |
| Unlimited use cases |  |  |
Quality assured | Cloud outage and data loss protection |  |  |
| Common data format across all platforms |  |  |
| Data quality console for debugging |  |  |
| Fully observable data pipeline |  |  |
| Local queuing for offline event capture |  |  |
| Proactive data quality alerting |  |  |
| Provides a single source of truth for data mature companies |  |  |
| Real-time validation of data against schemas |  |  |
| Reduces time spent cleaning or wrangling data |  |  |
| Reprocessing of bad data |  |  |
| Unopinionated data |  | (GA4) |
| Uptime and latency SLAs |  | (GA360) |
Total control | 1st party server-set cookies for reliable user tracking on Safari |  |  |
| Built on an open standard |  |  |
| Complete data ownership |  |  |
| Control over where your data is processed |  |  |
| Data is trusted by data, product and marketing teams |  |  |
| Framework for writing unit tests against your tracking |  |  |
| Modern ad blocker circumvention |  |  |
| Server-side tracking |  |  |
| Support for data structure and data schema evolution |  |  |
| Support for fully anonymous tracking |  |  |
| Support for pseudonymizing data |  |  |
| Zero vendor lock-in |  |  |