Snowplow Analytics raises $10 million in Series A2 funding
Investment will fuel Snowplow’s transformation of behavioral data management and delivery
Understand the difference between Snowplow and packaged analytics tools like Google Analytics, Adobe or Amplitude so you can make the right decision for your business.
To be successful in today’s world, companies should treat their data as an important business asset.
Instead of solving business problems with an array of point solutions, Snowplow helps you build a single data asset that can power all your data use cases of today, tomorrow, and the future.
Packaged analytics tools enable marketers and product teams to use data to manage and optimize ad spend, websites, products, and more through powerful user interfaces and a range of out-of-the-box reporting. Snowplow is a data delivery platform that gives companies full control of their data with the flexibility to define how data is collected, structured, processed and modeled enabling a far greater range of use cases.
While supporting marketers to optimize conversion rates and digital spend across campaigns, packaged solutions do not give you the complete picture. Snowplow enables you to build a unified view of your customer across all your platforms and channels.
If you want to develop advanced analytics or build custom reports, a packaged solution will often fall short. Further, for business models such as marketplaces or subscription businesses, standard reports simply don’t fit. With Snowplow you can ask and answer any question of your data.
With packaged tools you’re often restricted to their fixed data structures and processing logic. Even as you pull the data out of these platforms you’re left with data that’s structured and processed with a UI in mind. In contrast, Snowplow gives you your raw, unopinionated data set and the flexibility to define your own data structure and modeling logic.
While most tools now offer the possibility to “own your data”, you’re still relying on a third-party to process your valuable asset. In a world where data compliance and governance are increasingly front of mind, ownership of and transparency into your data pipeline is paramount. Snowplow provides you with exactly that.