Snowplow Analytics raises $10 million in Series A2 funding

Investment will fuel Snowplow’s transformation of behavioral data management and delivery

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Does my business need Snowplow or a packaged analytics solution?

Understand the difference between Snowplow and packaged analytics tools like Google Analytics, Adobe or Amplitude so you can make the right decision for your business.

Snowplow and packaged analytics

Think about your data as a strategic asset

To be successful in today’s world, companies should treat their data as an important business asset.

Data as strategic asset

Instead of solving business problems with an array of point solutions, Snowplow helps you build a single data asset that can power all your data use cases of today, tomorrow, and the future.

Snowplow vs packaged analytics solutions is not a like-for-like comparison

Packaged analytics tools enable marketers and product teams to use data to manage and optimize ad spend, websites, products, and more through powerful user interfaces and a range of out-of-the-box reporting. Snowplow is a data delivery platform that gives companies full control of their data with the flexibility to define how data is collected, structured, processed and modeled enabling a far greater range of use cases.

Discover how Snowplow can deliver more value to your organization than packaged analytics solutions.