Snowplow Behavioral Data Platform
Empower your entire organization to create, evolve, and manage the behavioral data behind tomorrow’s use cases.try snowplow Schedule a demo
Unlock new value with behavioral data
Compared to transactional and demographic data, behavioral data is the richest possible fuel to power advanced analytics, AI models, and applications. It describes the behavior of people (such as customers, partners, and team members), the actions and decisions they make, and the context of those actions and decisions—second-by-second, in granular detail.
Drawing upon the entire Data Creation lifecycle, Snowplow Behavioral Data Platform delivers a unified, high-quality behavioral data set that can be deployed and modeled in multiple ways to power endless use cases. It offers a new approach to data product management, enabling more people across more of your teams to break through to data-driven success.
Scale Data Creation across your organization
Behavioral Data Console
Securely share, manage, and evolve data from the Console and APIs.
Define and enforce data policies and receive real-time alerts on data quality.
Data Product Management
Workflow tooling to enable more people in your organization to create data to fuel applications.
Private Data Fabric
End-to-end processing of data in your own cloud infrastructure.
Build a deep understanding of customer behavior across digital touchpoints, and use data to influence business decisions.Learn More
AI and ML
Use rich behavioral data to power ML and DL models. Predict future behaviors and make value-driven business decisions.Learn More
"Set up automations to influence customer behavior, by bucketing users based on propensity to take action."Learn More
Dedicated support at every step of your Data Creation journey
From initial set-up to ongoing optimization, gain a direct line to our engineering team behind the technology, plus concierge onboarding, SLA guarantees, and access to advanced use cases.
- Craft your strategy with dedicated Solutions Architects
- Ensure uptime with full SLA coverage and 24/7 support engineers
- Drive more value over time with Customer Success specialists
Trusted by thousands of organizations worldwide
"Snowplow provides all of our event data in a data model we own end-to-end, and can easily shape to fit our organizational needs. Snowplow has really helped accelerate our analytics; now we can quickly answer questions that would have required a tremendous amount of engineering effort."
Ready to break through to
Take Snowplow for a test drive to see how easy it is to get started.Try Snowplow
Request a guided walkthrough of the platform's key features and tools.Book a Demo
Get a custom quote for your Snowplow implementation.Request a Quote