SNOWPLOW FOR SERVER-SIDE TRACKING

Improve security, performance and data quality with server side-tracking

The most reliable way to collect, process and model your server-side behavioral data.

  • Optimize data delivery

    Optimize data delivery for your business

    Empower your team to find the optimal combination of server-side and client-side tracking, then easily combine the data into a unified activity stream.

  • Improve data quality with complete data

    Gain access to data from API-only services or third party websites and applications for a more robust and complete dataset.

    Data quality
  • confidential data

    Ensure sensitive data stays confidential

    Collect important data about your business without exposing confidential information client-side.

Tripaneer “Initially we tracked only page views and link clicks with Snowplow. But once we figured out how easy it is to add trackers, we quickly started adding all kinds of events to understand how users browse and search on our site. We even moved all our infrastructure tracking and server-side events to Snowplow.”

Steve O

Head of Analytics

Omio
Headspace
Strava
The Economist
Nordstrom
Lapresse
Peak
Autotrader
  • security of your data

    Increase confidence in the security of your data

    Minimize the risk of compromised data by tracking mission critical data server-side.

  • Identify the gaps

    Identify the gaps in your data collection

    Losing valuable data because of ITP or ad blockers? Empower your team to pinpoint how much of your client-side user data goes missing with complete server-side data.

  • pre-defined data structures

    Break free from pre-defined data structures

    Track data from anywhere, in any format. Server-side data arrives in your warehouse in a standardized format ready to combine with your front-end events for analysis and reporting.

  • Boost website and app performance

    Boost website and app performance

    Give your team the tools they need to track events with large data payloads from the back-end so you provide a better user experience on your website or app.

Works in your preferred server-side environments

Optimized for performance and resilience, server-side trackers are easy to implement and integrate with client-side tracking.

  • C++

    C++
  • Golang

    Golang
  • Java

    java
  • Lua

    Lua
  • .NET

    .net
  • Node.js

    Node JS
  • PHP

    PHP
  • Python

    python
  • Ruby

    Ruby
  • Scala

    Scala