Snowplow Analytics raises $10 million in Series A2 funding
Investment will fuel Snowplow’s transformation of behavioral data management and delivery
Snowplow gives you the behavioral data you need to truly understand and delight your customers.
Think beyond product analytics and understand customer behavior at a deeper level. Stitch user journeys from first touch and product usage to churn and recovery, and achieve a single customer view across your marketing website, product applications, blog, support desk systems, and more.
Understand and leverage user actions that support retention and drive conversions. Identify user patterns that lead to product adoption and stickiness. Optimize the onboarding experience, predict likely churn and analyze the best action to take to keep customers loyal.
No two SaaS businesses are alike, which is why we give you the flexibility to build a data capability that mirrors your business model and use cases. Robust data collection and customizable data structures enable you to access rich, granular behavioral data for advanced product analytics.
Your customers care about how their data is used and who can access it. By taking full ownership of data collection and processing you remove the need to run third-party trackers or process your customers’ data through a third party. Show your customers that their data privacy matters to you by moving to a first-party solution where data never leaves your environment.
Ensure your marketing dollars are spent on acquiring the right users for your product. Track exactly what campaigns and content each user engages with, tying the data to downstream user behavior and conversions to understand the true ROI of your marketing initiatives and ad spend.