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Platform
The Snowplow Platform
Snowplow is the leader in data creation-helping you break through to powerful analytics and AI.
Solutions
Consuming Snowplow data
Discover advanced use cases for leveraging the behavioral data you create with Snowplow.
Customers
Our customers
Snowplow helps customers across industries realize data-driven success.
Resources
Key Resources
Dive deeper into technical documentation, discover our communities, and learn more about how to get started with Snowplow.
Company
About Snowplow
Since 2012, Snowplow has been breaking down barriers to help create new possibilities with behavioral data.
White paper
Build a culture of data excellence by taking ownership of your data processing
Retain full control of data processing and ensure data is complete and accurate by building your own data infrastructure
Every company is different. So why should they all apply the same standardized set of assumptions when it comes to processing behavioral data? Instead of trusting analytics produced by a black box, our white paper examines the benefits of building a bespoke data infrastructure that is based on your business needs—not what a vendor thinks is important to you.
Treating data as an asset empowers the data team to create a data center that delivers clean, structured, and complete data suitable for any number of use cases.
“Snowplow provides all of our event data in a data model which we own and can shape to our organisational needs. Snowplow has really helped accelerate our analytics; we can quickly answer questions which would have required a tremendous amount of engineering effort with our previous solution.”
Darren Haken Head of Data Engineering at Auto Trader
By deciding to take data processing in-house, you benefit from:
- Complete freedom to decide what events are most important to your business.
- Flexibility to evolve data structures as your business evolves.
- Control over how and where your data is processed.
Download the white paper now to discover why it’s time to start treating your data as a strategic asset.