The web has evolved from static websites to rich digital experiences. Web analytics has struggled to keep pace.
The packaged analytics tools that got you started are not designed for the challenges of the modern web. We need to rethink our approach to web analytics.
In this expansive eBook, we cover how and why web analytics is challenging for modern organizations today, what the right approach to web analytics might look like, and the steps companies can face to get there.
From the best practices, to best-in-class tools, data modeling approaches and real-life examples of robust web analytics in action, we’ve got you covered.
Download the eBook to discover:
- The state of web analytics in 2021 and how it has changed
- Privacy updates, ad blockers and the need for 1st-party tracking
- Building a web analytics stack to go beyond Google analytics
- The best-in-class tools for your web analytics stack
- Redefining web analytics metrics for your business
- Data modeling for web analytics
- Why you should consider Snowplow for web analytics
- How Welcome to the Jungle took ownership of their web data with Snowplow