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eBook
How data teams can evolve their analytics to keep up with the modern web
Get your copy today
The packaged analytics tools that got you started are not designed for the challenges of the modern web. We need to rethink our approach to web analytics.
In this expansive eBook, we cover how and why web analytics is challenging for modern organizations today, what the right approach to web analytics might look like, and the steps companies can face to get there.
From the best practices, to best-in-class tools, data modeling approaches and real-life examples of robust web analytics in action, we’ve got you covered.
Aurélien Rayer, Head of Data at Welcome to the Jungle
Web analytics has evolved a lot over the last 25 or so years. From humble beginnings of Webtrends and analyzing raw server log files to understand what pages were being requested from your server the most, web analytics now helps businesses understand what is going on on their web apps and platforms in greater detail than ever before.
But how did we get where we are today? Technology has changed massively in that time, as has the way people use the web, and it’s worth taking a look back to see how far we’ve come, and to understand why things have evolved the way they have.
Download the ebook to see how you can take your web analytics to the next level.