How a first-party approach to data collection can future-proof your data strategy against increasingly tighter restrictions around third-party tools.
As major web browsers limit the capabilities and speed up the expiry times of third-party cookies, organizations need to think carefully about their data collection strategy. Third-party data collection tools are no longer a reliable source of behavioral data.
By implementing your own trackers on your sites and services and storing cookies under your own domain, you can still collect the rich, complete and accurate behavioral data you need to grow your business. Our data privacy white paper reveals how you can retain control of your data tracking at all times.