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Platform
The Snowplow Platform
Snowplow is the leader in data creation-helping you break through to powerful analytics and AI.
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Consuming Snowplow data
Discover advanced use cases for leveraging the behavioral data you create with Snowplow.
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Our customers
Snowplow helps customers across industries realize data-driven success.
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About Snowplow
Since 2012, Snowplow has been breaking down barriers to help create new possibilities with behavioral data.
Guide
Product analytics for a complex user journey
Take control of your behavioral data to enable meaningful product development
As user journeys grow in complexity, the task of understanding user behavior in order to optimize product features has become increasingly challenging. This guide aims to outline the first steps in building a robust platform for their product analytics so companies can deliver continuous improvements to their products and features, even for complex user journeys.
Download the guide to discover:
- Why product analytics is so important in today’s competitive landscape
- How to build a strategic data asset to empower your product analytics for the long term
- The benefits of breaking down data silos that arise between cross-functional teams
With Snowplow, we are empowered to make more informed, data-driven decisions that allow us to iterate much faster while gaining a multi-dimensional view of the user experience now and in the future.”
Alex Beskin, Head of Analytics, Animoto
Introduction
Product development has come a long way since the days of focus groups and surveys. Today, more and more customer interactions with products and services are taking place online as an increasing number of digital products become available and products that were traditionally physical have turned digital.
But product analytics is still in its infancy and many companies are still finding their way when it comes to measuring how users interact with their products. This is largely because user journeys are becoming progressively more complex and harder to predict.
Download the guide to see how you can use behavioral data to deliver meaningful product analytics.