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The Snowplow Platform
Snowplow is the leader in data creation-helping you break through to powerful analytics and AI.
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Consuming Snowplow data
Discover advanced use cases for leveraging the behavioral data you create with Snowplow.
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Snowplow helps customers across industries realize data-driven success.
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About Snowplow
Since 2012, Snowplow has been breaking down barriers to help create new possibilities with behavioral data.
White paper
An introductory guide to marketing attribution
Learn how to measure the full impact of your marketing touchpoints
In this white paper, we’ll cover what marketing attribution is, why it’s so important and how to decide on the right attribution model(s) for your business.
Download the white paper to learn:
- The complexity of the modern, multi-channel customer journey
- The pros and cons of Last-click, First-click and Bathtub attribution models
- How other companies have built successful attribution models using Snowplow
“Using Snowplow data and multiple other data sources, we built end-to-end attribution for Green Building supply — the full customer journey from sample to purchase. This allowed us to see exactly how much specific campaigns generated across channels and optimize from there.”
David Sinton, Co-Founder Big Tree Online
Introduction
True multi-touch attribution begins with collecting and centralizing your multi-source data, making sure you have the volume, quality and completeness of data you need and then connecting the dots to build your attribution story.
Attributing credit to different events in the journey gives companies evidence of what is and isn’t working in their marketing campaigns and the opportunity to optimize around that evidence.
Download the white paper to learn how different attribution models can help answer different questions for making data-driven decisions and creating a data-informed strategy.