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Guide

Marketing Attribution in Retail

Learn about the complexities of delivering effective marketing attribution in retail, and how to navigate them with behavioral data

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Learn how to optimize marketing spend across complex customer journeys in retail

137% increase in revenue 

106% conversion rate growth

1400% increase in revenue from paid performance channels

Outcomes likes these are made possible with accurate marketing attribution that accounts for the end-to-end customer journey.

In this guide, you’ll learn about the biggest challenges in delivering effective marketing attribution in retail, and how to navigate them with behavioral data.

Download the guide to learn about:

  • The complexity of multi-channel customer journeys in retail
  • The challenges in delivering effective marketing attribution
  • How retail organizations are resolving these challenges through using high-quality, granular behavioral data

“Using Snowplow data and multiple other data sources, we built end-to-end attribution for Green Building supply — the full customer journey from sample to purchase. This allowed us to see exactly how much specific campaigns generated across channels and optimize from there.”


Aaron Hirshberg, COO at Green Building Supply

Introduction

Customer journeys in retail are increasingly complex. With numerous touchpoints across platforms (on- and offline), devices, and channels, it can be difficult to gain an accurate understanding of how a customer has actually arrived at a purchase.

Without an all-encompassing view of your customer journey, you cannot attribute credit to the different marketing activities that contribute along the way; ultimately, this means that you’re unable to optimize your marketing spend or increase conversion rates.

Download our guide to learn more about the challenges of delivering effective marketing attribution in retail and how to solve them (with examples from businesses that have).