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White paper

Adopt a more flexible approach to structuring data

Get your copy today

How using self-describing, versioned data structures to collect event data gives you an ideal blend of control and flexibility

Don’t let your data collection tool dictate how you track events and how your data is structured. Instead of adapting your data to fit your tool, discover you can benefit from flexibility and agility to always track the events that are most important to your organization. 

Our data structures white paper looks at how you can overcome the limitations of traditional data structures and develop a strategy that is capable of adapting to your evolving data needs.

“Snowplow provides all of our event data in a data model which we own and can shape to our organizational needs. Snowplow has really helped accelerate our analytics; we can quickly answer questions which would have required a tremendous amount of engineering effort with our previous solution.”


Darren Haken, Head of Data Engineering at AutoTrader

Discover how a hybrid approach to data structures can empower you to:

  • Apply structure to unstructured data, giving you flexibility while maintaining data meaning.
  • Operate at speed and get predictable data from a fixed schema approach.
  • Move beyond simplistic data use cases and build a culture of data maturity.

Download the white paper now to discover how to take your data collection to the next level.