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White paper

How to design a tracking plan for your data use cases of today and tomorrow

Get your copy today

Why a tracking plan is a key first step for a valuable data strategy, and how to get started

Organizations can easily overlook the importance of tracking design in their haste to start putting their data to practical use, resulting in problems around data meaning and governance. 

Our tracking design white paper offers a step-by-step guide to help businesses overcome these common challenges and design a tracking plan that allows them to collect the data they need for their core use cases.

“To be part of the Snowplow ecosystem and finally have our various sources of data centralized was key. For analytics, Snowplow made a lot of sense – it let us take tracking to a new level.”


Kevin James Parks, Data Engineer at Tourlane

Discover how using schemas in your tracking plan can help you to:

  • Combine the flexibility of an unstructured approach with the predictability of structured events.
  • Capture data meaning and intent so that everyone understands how to interpret the data in a standardized manner. 
  • Enforce data governance by defining what data is tracked and documenting any changes as and when is required.

Download the white paper now to discover how to create a centralized tracking plan that empowers your organization to collect accurate and high-quality behavioral data.