Leverage behavioral data to build a complete map of your customer journey
Only by closely examining the end-to-end customer journey can organizations identify ways to improve the customer experience. This guide aims to give technical teams a blueprint for building a comprehensive customer journey map with behavioral data – a resource that can empower internal teams to optimize the customer experience at each stage.
Download the guide to discover:
- Why building a customer journey map is critical for understanding customer painpoints;
- How to stitch together behavioral data to build a single customer view;
- How to enrich your data to broaden your understanding of your customers.