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Case study

How Animoto powers their product analytics with Snowplow

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Animoto used Snowplow to build custom attribution models and gain end-to-end insight into their user journey

Breaking out of data silos and taking full control of their behavioral data set enabled Animoto to get a clear view of their user journey and optimize their product experience.

Download the case study to discover:

  • How Animoto use Snowplow to track their users across their channels and platforms
  • How access to raw, event-level data enabled Animoto to build custom attribution models
  • How Animoto were able to get a clear view of their user behavior at the individual level

“With Snowplow, we are empowered to make more informed, data-driven decisions that allow us to iterate much faster while gaining a multi-dimensional view of the user experience now and in the future.”


– Alex Beskin, Head of Analytics at Animoto

Summary

As customer journeys grow longer and more complex, the task of mapping a sprawling number of touchpoints and channels to improve the user experience becomes more challenging.

Only when Animoto broke out of their limited toolset for product analytics were they able to take full advantage of their behavioral data set to better understand their users. With Snowplow, Animoto are able to deliver insights to their product team to help them make informed decisions and continuously optimize their user experience.

Download the case study to learn how Animoto power their product analytics with Snowplow data.