Marketing attribution has never been more prevalent. Ascribing value to each marketing channel, touchpoint and interaction has become an essential part of evaluating not just marketing success, but key to understanding a company’s relationship with its customers, and what drives those customers along the buyer’s journey.
This is an advanced guide to attribution for companies who have already started to attribute ROI to various channels and marketing activities, but want to explore how they can further increase the accuracy and effectiveness of their attribution modeling. The guide aims to inform engineering teams on the best approach to building out their marketing attribution modeling, so that they in turn can support internal marketing teams to optimize their budgets, efforts, and campaigns.
Download the white paper to see how you can evolve your attribution modeling to generate powerful insights for your marketing team.