Data collection done right.
Digital data collection is hard.
In order to do data collection right, we need to understand what makes doing it well so hard.
Multiple platformsTo understand your users, you need to identify and track them across all the platforms and channels you engage with them, consolidate that data and build a single customer view.
Engagement varies widelyUsers don't engage with email, dating services or banking apps in the same way. So we should not expect the data from each to look alike, or even be structured alike.
Constantly evolvingDigital products and services are constantly evolving, and as they do, data collection needs to evolve with it. As we build understanding, the questions we ask of data are constantly evolving, and with it, so must our data collection.
Don’t hesitate to get in touch.
We’d be happy to learn more about your organization, answer any questions you have, and demo or discuss Snowplow in more detail.
Our case Studies
How JustWatch uses Snowplow data to drive spectacular growth.See Case Study
Snowplow is the next generation web analytics for data driven organisations. At Hipper.com we could no longer extract incremental value from canned aggregated reports that you get from run of the mill SaaS web analytics solutions. Snowplow enables us to take ownership of granular visitor behavioural data, which yields significant actionable insights and optimisation possibilities around the visitor’s journey.Martin Johansson, Managing Director