Collect Data. Develop Insight. Act.
Data collection is the foundation of your data value chain.
In a multi-channel, multi-platform world, building a data set that accurately records history of all your interactions with all your users across all those platforms, in a format to enable you to build insight and intelligence, is a big job. Snowplow Insights is built to enable you to do just that. It gives you the data foundation so you can record and understand each one of your user’s complete user journeys.
Data is only as valuable as the decisions you make and actions you take with it.
There are countless channels, platforms and actions you might want to take in response to the data you’ve collected and intelligence you’ve developed on that data. Snowplow ReactBETA enables you to manage the myriad network of decisions and actions, across channels and platforms, in real-time, so you can provide a high quality, consistent and personalized experience for each of your users. .
DATA COLLECTION DONE RIGHT
Data collection is the foundation of a data strategy. Collect user-level and event-level data across all platforms and channels.
- Collect rich, reliable, granular, complete, easy-to-use data
- Your data delivered directly to you in your own data warehouse(s) and unified log
- Own your own data, in your own cloud.
Control your own data.
- Plug in any analysis tool.
- Scalable. Track billions of events per day.
- Real-time. Your data available in seconds.
ACT ON YOUR DATA IN REAL-TIME
Tailor your service and messaging to each of your users, across all channels and platforms.
- Build your own audience segments on your own data, with your own logic
- Use Snowplow React to publish those segments to your different channels (e.g. email, DMP, CMS…)
- Target communication and content based on those segments
- Act on your data in real-time