Privacy policy

Last updated: May 2018

Note: this document explains what data we collect from visitors to our website and how that data is used. It also explains how visitors to our website can request more information or request to have their personal information removed from our systems.

If you are looking for information on how we work with Snowplow Insights clients to safeguard their data, please see our Data Processing Agreement. For information on the third-party service providers we use to deliver the Snowplow Insights service and manage the data that we collect please see our List of Sub-Processors.

What data we collect

When you visit our website, and other subdomains owned and run by Snowplow Analytics Limited (company number 07852221 with registered office is at The Rome Building, 32-38 Scrutton Street, London, EC2A 4RQ, United Kingdom), we track:

  • The following personal-identifiable information about you:
    • your IP address and
    • your device (cookie ID).
    • For users who submit their email address via our webforms (e.g. to sign up to a demo or ask or answer ask a question on our forums) we also track the information submitted in those forms e.g. your name and email address, the question you have asked or the answer you have given.
  • The following addition metadata about you:
    • information about the type device you are accessing our website from including information about the browser and operating system.
    • Where you are located (based on your IP address).
    • What web pages you have visited, including how long you have spent on each page.

For people who are signed up to our mailing list, we track:

  • Which emails we have sent you.
  • Which emails you open.
  • Which links in those emails you click.

How we use that data

There are two ways we use the data that that we collect:

1. To optimise the effectiveness of our website

Our website is a resource for:

  • Prospective users of our technology and services, who are interested in learning more so that they can make well-informed buying decisions.
  • Current users of our technology (including open source technology) and services, who are interested in getting more information so that they can effectively use our technology and services.

Ensuring that our website serves the needs of both of the above groups of visitors is important both for visitors to our websites (they get a good experience) and ourselves (so we can win and retain customers).

2. To market to prospective users who are interested in learning more about our technology and services

A certain subset of visitors to our website are prospective rather than current Snowplow users, who have come to our website to learn more about our technology and services.

For these users who are interested, we want to be able to send them additional information: for example, if they have consumed information about data protection and GDPR, and we have just released some new functionality to help them meet their obligations under GDPR, we would like to be able to send them that information in an email.

It is very important to us that we only send additional information to users who are happy to receive the information, and in the event that an individual no longer wishes to receive targeted communciation from us, we stop sending that information and remove their data if requested. More information on how we do this in practice can be found below.

How we ensure that our use of all data collected is compatible with the rights and preferences of our website visitors

There are several methods we use to ensure that our use of all data collected is compatible with the rights and preferences of our website visitors. These measures are listed below. They are continually reviewed and developed as we identify opportunities to better manage and control the use of our data for the benefits of our website visitors.

We are clear and upfront with users on our website about what data we collect and how we use that data

We do our best to be clear and transparent about what data we collect and how we use it. This page is part of that. In additon wherever we collect e.g. email addresses and other PII we try and make it as clear possible what data we're collecting an dhow we use it.

If you have any questions or concerns about our use of that data please get in touch and let us know.

We respond in a timely way to all requests from individuals to stop being contacted and "to be forgotten"

If you have engaged with us in any way and no longer want us to be in touch, or to keep any data of any engagement you have had with us, please let us know. We will endevour either to stop contacting you or to remove all the data we have on you, as requested, as quickly as possible.