Snowplow Analytics raises $10 million in Series A2 funding
Investment will fuel Snowplow’s transformation of behavioral data management and delivery
Get the event-level data you need to fully understand how users engage with your content.
Leverage data from various touchpoints in your user’s journey to obtain a more accurate, holistic and granular view of user behavior across platforms, devices and domains so you can consistently improve the customer experience.
Collect data that accurately reflects how users engage with your content. With Snowplow, you have the flexibility to make your own assumptions and define custom logic so you can truly understand what drives engagement, ad revenue and subscription rates.
Discover what type of content, authors and users generate the highest ad bids so you don’t undervalue your ad spaces. Snowplow lets you track successful bid data and join it with content engagement data in the warehouse for greater visibility into what drives ad revenue.
Access to your entire event stream in real-time means you can personalize the user experience to increase engagement, retention and ad revenue by building real-time applications to recommend relevant content and display native ads.
Discover what videos are most popular with viewers, specific segments they find most interesting, and where they tend to drop off. You can use these insights to maximize video engagement, optimize ad placements, and recommend additional content to your users based on their preferences.
Don’t give away content for less than it’s worth. Use your real-time Snowplow data for funnel analyses and paywall experiments so you can capture unsubscribed users more effectively and use the optimal paywall strategies for your business.
Snowplow’s rich event-level data lets you observe individual user paths to pinpoint what drives engagement or where users lose interest making it easier to take the right actions to prevent churn.