“Snowplow delivered a game changer: We can offer business proactivity in Growth Marketing and Sales and deliver zero-latency use cases.”
Hervé Mensah, Director Data Science & Integration at La Presse
READ THE CASE STUDY
Access high-quality behavioral data for better performing, data-informed marketing activities.
Holistic marketing attribution and analytics made possible, so you can maximize campaigns that are delivering ROI and turn off those that aren’t.
With access to your event-level data, tracked with a host of user identifiers, you’re able to gain a holistic view of users’ engagement across platforms, devices, and domains to build the richest understanding of user behavior.
Define your own attribution logic to measure conversions and optimize ad spend across channels and time. Measure the true cost per acquisition and ROAS for the most accurate insights into your marketing performance.
Use your high-quality, real-time Snowplow data and combine it with historical data to power your personalization, recommendation engines or dynamic pricing models to drive more engagement and conversions.
Accurately identify who consumes your content, what they find most interesting, and the impact it has on their customer journey. Use this granular insight to produce better performing content, optimize placements and improve recommendations.
Power all your marketing use cases with a single source of truth.
Snowplow is built from the ground up with data quality in mind. An evolving set of features ensure you collect accurate, complete and meaningful data so you never have to worry about conflicting reports or missing data.
ITP and ad-blockers leave marketers with increasingly limited insight into user behavior. Snowplow lets you collect data as a 1st-party and leverage server-side tracking so you can continue to get the full picture.
Snowplow automatically tracks rich, contextual information with each event and you can further enrich your events with 1st and 3rd party data sources for the richest, most granular dataset to power your marketing use cases.
Data is loaded into tidy tables in your data warehouse in a ready-to-use format. This makes it easy for your marketing team to consume the data in their favorite BI tools.