Attribution 101

Learn how to measure the full impact of your marketing touchpoints

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What's covered

In this white paper, we’ll cover what attribution is, why it’s so important and how to decide on the right attribution model(s) for your business.

  • The complexity of the modern, multi-channel customer journey

  • The pros and cons of Last-click, First-click and Bathtub attribution models

  • A few examples of companies who have built successful attribution models using Snowplow

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Feel free to check out our blog and other resources to learn more about Snowplow and how to harness Snowplow data to power your attribution projects.

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Big tree marketing

“Using snowplow data and multiple other data sources, we built end-to-end attribution for Green Building supply — the full customer journey from sample to purchase. This allowed us to see exactly how much specific campaigns generated across channels and optimize from there.”

David Sinton, Co-Founder
Big Tree Online