Create more value from your data with behavioral data management
Behavioral data management addresses the technical, organizational and compliance challenges associated with behavioral data.
Infrastructure, processes and human beings; no wonder managing behavioral data is hard
Technology challenges
How do you collect data from multiple products and platforms at large scale, make that data easy to work with, all while keeping on top of a constantly evolving tracking environment in web and mobile?
Organizational challenges
You need people to work together to define what data to collect, how it should be structured and then evolve it over time, as well as building assurance in the quality of that data.
Compliance challenges
Whilst governing access to your data you must also manage personal data requirements across different geographies and comply with an ever-evolving regulatory environment.
Behavioral data management is a set of tools and technology that help you unlock the power of behavioral data
Highly robust data collection
Data pipeline technology collects, process and loads behavioral data at scale with full observability.
Structured, collaborative workflows
Tooling that enables collaboration around the definition and collection of behavioral data to build trust and assurance in your data asset.
Security, compliance and governance
Full control and ownership of your data and how it is modeled, giving you the assurance of security and compliance.
Highly robust data collection
Highly-assured data delivery
Robust, reliable and performant technology to collect, process and deliver your data in real-time to the places you need it.
High-quality tracking across channels
The latest tracking technologies across web, mobile and other channels so you can build a single, unified source of truth.
Rich, well-structured granular event data
Collection of a rich, well-structured raw data set for consumers to work with to power present and future use cases.
Structured, collaborative workflows
Tracking design and change management tooling
Tooling to define what events and data points you will capture, that can serve as validation ruleset and a data dictionary to enable self-service.
Govern the quality of your data
A system that builds assurances in the completeness, accuracy, and reliability of your data throughout the end-to-end process.
Control how your data is modeled
Model your raw data to align with your business logic, not to align with how packaged analytics solutions require it to be modeled.
Security, compliance and governance
Own your data asset and the infrastructure
Full ownership and transparency of how your data is collected, processed and where it is loaded.
Control and govern personal data
Control exactly what personally identifiable information (PII) data you collect and remove or mask it where required.
Comply to privacy laws and regulations
Govern the use of data down to the level of each event so you have complete auditability of your compliance to privacy regulations.
