EXPLORE SNOWPLOW DATA - PART 1

Clean, granular raw data ready for your analysis.

In the table below you can explore some of the granular events Snowplow's web tracker gives you, with all the data points it captures out of the box. The JavaScript tracker is just one of our twenty trackers, all of which structure data in the same way. Specifically, you can take a look at a sample of users' interactions across the Snowplow marketing website, documentation site and the Snowplow Insights console.

This sample spans:

  • users

    Five users

  • sessions

    Six sessions

  • platforms

    Three platforms

  • devices

    Five devices

  • channels

    Four channels

Hint: You can browse the columns of the table below by swiping. For a better experience turn your phone horizontally, or visit this page on a desktop.
Core () Timestamps () User () Session () Event () Event specific fields () Application () Useragent () Location () Marketing () Page () Referer () Cross domain referer () Visibility () Scroll depth () Meta data ()
derived_tstamp event_name domain_userid domain_sessionidx geo_city app_id page_urlpath derived_tstamp dvce_created_tstamp dvce_sent_tstamp collector_tstamp etl_tstamp true_tstamp user_id domain_userid network_userid user_ipaddress user_fingerprint domain_sessionid domain_sessionidx event_id event event_name event_vendor event_format event_version event_fingerprint link_click_event focus_form_event change_form_event app_id platform useragent useragent_parser_context yauaa_context iab_bot_context br_lang br_cookies br_colordepth doc_charset geo_country geo_region geo_region_name geo_city geo_zipcode geo_latitude geo_longitude geo_timezone mkt_medium mkt_source mkt_term mkt_content mkt_campaign mkt_network mkt_clickid page_view_id page_url page_title page_urlscheme page_urlport page_urlhost page_urlpath page_urlquery page_urlfragment performance_timing_context page_referrer refr_urlscheme refr_urlport refr_urlhost refr_urlpath refr_urlquery refr_urlfragment refr_medium refr_source refr_term refr_domain_userid refr_dvce_tstamp br_viewwidth br_viewheight dvce_screenwidth dvce_screenheight doc_width doc_height pp_xoffset_min pp_xoffset_max pp_yoffset_min pp_yoffset_max v_tracker name_tracker v_collector v_etl
2020-04-01T10:00:02.785 page_view be5016ad-c6ef-442d-aa18-… 4 San Francisco website / 2020-04-01T10:00:02.785 2020-04-01T10:00:01.443 2020-04-01T10:00:01.449 2020-04-01T10:00:02.791 2020-04-01T10:00:04.326 be5016ad-c6ef-442d-aa18-… 28172b1a-96aa-4fe2-a4e3-… 192.171.81.XX 76d5cf8dfb94371b9a29393b… 289d6851-77ca-45ad-a611-… 4 2878003c-7b88-43b0-8f1f-… page_view page_view com.snowplowanalytics.sn… jsonschema 1-0-0 0ca09ed2370afcd6989bf656… website web Mozilla/5.0 (Macintosh; … {"useragent_family&… { "agentClass"… { "category":… en-US TRUE 24 UTF-8 US CA California San Francisco 94102 37.78 -122.42 America/Los_Angeles ed479d38-0eab-45a4-bdc7-… https://snowplowanalytic… Snowplow | The Data Coll… https 443 snowplowanalytics.com / { "connectEnd"… https://www.google.com/ https 443 google.com / search Google 1678 892 1680 1050 1678 4758 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:00:08.061 page_view be5016ad-c6ef-442d-aa18-… 4 San Francisco website /products/snowplow-insig… 2020-04-01T10:00:08.061 2020-04-01T10:00:08.026 2020-04-01T10:00:08.028 2020-04-01T10:00:08.063 2020-04-01T10:00:08.332 be5016ad-c6ef-442d-aa18-… 28172b1a-96aa-4fe2-a4e3-… 192.171.81.XX 76d5cf8dfb94371b9a29393b… 289d6851-77ca-45ad-a611-… 4 25322a4d-14c4-41e9-a180-… page_view page_view com.snowplowanalytics.sn… jsonschema 1-0-0 45c824fc852e1693ddf43cf1… website web Mozilla/5.0 (Macintosh; … {"useragent_family&… { "agentClass"… { "category":… en-US TRUE 24 UTF-8 US CA California San Francisco 94102 37.78 -122.42 America/Los_Angeles 08e14838-2c28-4529-acc4-… https://snowplowanalytic… Snowplow Insights | A Da… https 443 snowplowanalytics.com /products/snowplow-insig… { "connectEnd"… https://snowplowanalytic… https 443 snowplowanalytics.com / internal 1678 892 1680 1050 1678 4672 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:00:14.927 page_view 292a1aaa-89f9-4441-b001-… 22 Manchester website / 2020-04-01T10:00:14.927 2020-04-01T10:00:12.770 2020-04-01T10:00:12.804 2020-04-01T10:00:14.961 2020-04-01T10:00:16.328 292a1aaa-89f9-4441-b001-… 93252393-6d33-4dab-90b7-… 185.242.7.XX 3ce15e71e3dea3f0ebc2cfb4… 01e67be0-600b-4e48-a57e-… 22 33eb89fb-02e9-4caa-99b5-… page_view page_view com.snowplowanalytics.sn… jsonschema 1-0-0 f755b32e4a46ebadf84249d7… website web Mozilla/5.0 (Windows NT … {"useragent_family&… { "agentClass"… { "category":… en-GB TRUE 24 UTF-8 GB MA Manchester Manchester M1 43.01 -71.47 Europe/London ff24e29a-cb17-4623-912d-… https://snowplowanalytic… Snowplow | The Data Coll… https 443 snowplowanalytics.com / { "connectEnd"… direct 1536 678 1536 864 1519 4756 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:00:18.426 page_ping be5016ad-c6ef-442d-aa18-… 4 San Francisco website /products/snowplow-insig… 2020-04-01T10:00:18.426 2020-04-01T10:00:18.359 2020-04-01T10:00:18.360 2020-04-01T10:00:18.427 2020-04-01T10:00:18.333 be5016ad-c6ef-442d-aa18-… 28172b1a-96aa-4fe2-a4e3-… 192.171.81.XX 76d5cf8dfb94371b9a29393b… 289d6851-77ca-45ad-a611-… 4 5f8f8fba-bac9-4d3e-a993-… page_ping page_ping com.snowplowanalytics.sn… jsonschema 1-0-0 22e8dcb242f9abd878f2a495… website web Mozilla/5.0 (Macintosh; … {"useragent_family&… { "agentClass"… { "category":… en-US TRUE 24 UTF-8 US CA California San Francisco 94102 37.78 -122.42 America/Los_Angeles 08e14838-2c28-4529-acc4-… https://snowplowanalytic… Snowplow Insights | A Da… https 443 snowplowanalytics.com /products/snowplow-insig… { "connectEnd"… https://snowplowanalytic… https 443 snowplowanalytics.com / internal 1678 892 1680 1050 1678 4672 0 0 0 0 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:01:21.883 page_view 292a1aaa-89f9-4441-b001-… 22 Manchester docs /docs/setup-snowplow-on-… 2020-04-01T10:01:21.883 2020-04-01T10:01:21.550 2020-04-01T10:01:21.555 2020-04-01T10:01:21.888 2020-04-01T10:01:23.347 292a1aaa-89f9-4441-b001-… 93252393-6d33-4dab-90b7-… 185.242.7.XX 3ce15e71e3dea3f0ebc2cfb4… 01e67be0-600b-4e48-a57e-… 22 f39dc073-37c2-4710-9d6d-… page_view page_view com.snowplowanalytics.sn… jsonschema 1-0-0 fde8eb647f081899f29e7970… docs web Mozilla/5.0 (Windows NT … {"useragent_family&… { "agentClass"… { "category":… en-GB TRUE 24 UTF-8 GB MA Manchester Manchester M1 43.01 -71.47 Europe/London 19f447ae-8f57-4b92-8307-… https://docs.snowplowana… Snowplow Docs – Document… https 443 snowplowanalytics.com /docs/setup-snowplow-on-… 1-choose-and-configure-a… { "connectEnd"… https://www.google.com/ https 443 google.com / search Google 1536 722 1536 864 1519 1920 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:01:31.891 page_ping 292a1aaa-89f9-4441-b001-… 22 Manchester docs /docs/setup-snowplow-on-… 2020-04-01T10:01:31.891 2020-04-01T10:01:31.800 2020-04-01T10:01:31.803 2020-04-01T10:01:31.894 2020-04-01T10:01:32.346 292a1aaa-89f9-4441-b001-… 93252393-6d33-4dab-90b7-… 185.242.7.XX 3ce15e71e3dea3f0ebc2cfb4… 01e67be0-600b-4e48-a57e-… 22 e3702ef7-1d09-44fb-9cfa-… page_ping page_ping com.snowplowanalytics.sn… jsonschema 1-0-0 e65373bd93dd312ab993e075… docs web Mozilla/5.0 (Windows NT … {"useragent_family&… { "agentClass"… { "category":… en-GB TRUE 24 UTF-8 GB MA Manchester Manchester M1 43.01 -71.47 Europe/London 19f447ae-8f57-4b92-8307-… https://docs.snowplowana… Snowplow Docs – Document… https 443 snowplowanalytics.com /docs/setup-snowplow-on-… 1-choose-and-configure-a… { "connectEnd"… https://www.google.com/ https 443 google.com / search Google 1536 722 1536 864 1519 1920 0 0 0 563 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:01:41.571 page_ping 292a1aaa-89f9-4441-b001-… 22 Manchester docs /docs/setup-snowplow-on-… 2020-04-01T10:01:41.571 2020-04-01T10:01:41.298 2020-04-01T10:01:41.300 2020-04-01T10:01:41.573 2020-04-01T10:01:42.336 292a1aaa-89f9-4441-b001-… 93252393-6d33-4dab-90b7-… 185.242.7.XX 3ce15e71e3dea3f0ebc2cfb4… 01e67be0-600b-4e48-a57e-… 22 809f0808-1a2a-4f35-b955-… page_ping page_ping com.snowplowanalytics.sn… jsonschema 1-0-0 820d2f34c549e1b043e05077… docs web Mozilla/5.0 (Windows NT … {"useragent_family&… { "agentClass"… { "category":… en-GB TRUE 24 UTF-8 GB MA Manchester Manchester M1 43.01 -71.47 Europe/London 19f447ae-8f57-4b92-8307-… https://docs.snowplowana… Snowplow Docs – Document… https 443 snowplowanalytics.com /docs/setup-snowplow-on-… 1-choose-and-configure-a… { "connectEnd"… https://www.google.com/ https 443 google.com / search Google 1536 722 1536 864 1519 1920 0 0 563 1198 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:12:07.446 page_view e39fd884-8992-480f-8e37-… 67 New York console / 2020-04-01T10:12:07.446 2020-04-01T10:12:07.405 2020-04-01T10:12:07.407 2020-04-01T10:12:07.448 2020-04-01T10:12:08.348 example-user@company.com e39fd884-8992-480f-8e37-… 4b82d683-813b-4969-a4ae-… 138.68.41.XX 1909c6c61de7e28a236e2be1… 7f0a23a5-e392-48d2-b37b-… 67 fa657f4f-700f-43ae-b9b3-… page_view page_view com.snowplowanalytics.sn… jsonschema 1-0-0 a67b5f3574a4149acc1dde1a… console web Mozilla/5.0 (X11; Linux … {"useragent_family&… { "agentClass"… { "category":… en-US TRUE 24 UTF-8 US NY New York New York 10021 40.77 -73.96 America/New_York d960ae10-3061-41f5-9547-… https://console.snowplow… Snowplow Insights https 443 snowplowanalytics.com / { "connectEnd"… direct 1004 632 1024 768 989 632 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:12:12.289 link_click e39fd884-8992-480f-8e37-… 67 New York console / 2020-04-01T10:12:12.289 2020-04-01T10:12:12.198 2020-04-01T10:12:12.202 2020-04-01T10:12:12.293 2020-04-01T10:12:14.351 example-user@company.com e39fd884-8992-480f-8e37-… 4b82d683-813b-4969-a4ae-… 138.68.41.XX 1909c6c61de7e28a236e2be1… 7f0a23a5-e392-48d2-b37b-… 67 5ddfb8bb-66ea-4a3a-a5ec-… unstruct link_click com.snowplowanalytics.sn… jsonschema 1-0-1 ef1532ee1fca3ca4dcca7f8e… {"targetUrl":&… console web Mozilla/5.0 (X11; Linux … {"useragent_family&… { "agentClass"… { "category":… en-US TRUE 24 UTF-8 US NY New York New York 10021 40.77 -73.96 America/New_York d960ae10-3061-41f5-9547-… https://console.snowplow… https 443 snowplowanalytics.com / { "connectEnd"… direct 1004 632 1024 768 989 1247 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:12:13.951 page_view e39fd884-8992-480f-8e37-… 67 New York console /4d9aac25-a9f7-46d2-8b4f… 2020-04-01T10:12:13.951 2020-04-01T10:12:13.909 2020-04-01T10:12:13.911 2020-04-01T10:12:13.953 2020-04-01T10:12:14.361 example-user@company.com e39fd884-8992-480f-8e37-… 4b82d683-813b-4969-a4ae-… 138.68.41.XX 1909c6c61de7e28a236e2be1… 7f0a23a5-e392-48d2-b37b-… 67 762c6dbf-5e77-4d4a-8f85-… page_view page_view com.snowplowanalytics.sn… jsonschema 1-0-0 107d25f34ab534790bc3e87c… console web Mozilla/5.0 (X11; Linux … {"useragent_family&… { "agentClass"… { "category":… en-US TRUE 24 UTF-8 US NY New York New York 10021 40.77 -73.96 America/New_York f2a7f2a4-b2ca-4080-83ef-… https://console.snowplow… Snowplow Insights https 443 snowplowanalytics.com /4d9aac25-a9f7-46d2-8b4f… { "connectEnd"… https://console.snowplow… https 443 snowplowanalytics.com / internal 1004 632 1024 768 989 1247 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:12:23.355 page_ping e39fd884-8992-480f-8e37-… 67 New York console /4d9aac25-a9f7-46d2-8b4f… 2020-04-01T10:12:23.355 2020-04-01T10:12:23.269 2020-04-01T10:12:23.272 2020-04-01T10:12:23.358 2020-04-01T10:12:24.365 example-user@company.com e39fd884-8992-480f-8e37-… 4b82d683-813b-4969-a4ae-… 138.68.41.XX 1909c6c61de7e28a236e2be1… 7f0a23a5-e392-48d2-b37b-… 67 7dbcee9d-dd9d-42eb-869f-… page_ping page_ping com.snowplowanalytics.sn… jsonschema 1-0-0 de13793c3331dc6e788fefe5… console web Mozilla/5.0 (X11; Linux … {"useragent_family&… { "agentClass"… { "category":… en-US TRUE 24 UTF-8 US NY New York New York 10021 40.77 -73.96 America/New_York f2a7f2a4-b2ca-4080-83ef-… https://console.snowplow… Snowplow Insights https 443 snowplowanalytics.com /4d9aac25-a9f7-46d2-8b4f… { "connectEnd"… https://console.snowplow… https 443 snowplowanalytics.com / internal 1004 632 1024 768 989 1247 0 0 0 212 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:14:55.231 page_view eb8c2f9b-8357-4e01-84e9-… 3 Berlin website /blog/2020/02/04/buildin… 2020-04-01T10:14:55.231 2020-04-01T10:14:54.614 2020-04-01T10:14:54.616 2020-04-01T10:14:55.233 2020-04-01T10:14:56.380 eb8c2f9b-8357-4e01-84e9-… f4605d71-c3cd-4dc3-962c-… 2.205.35.XX 02ce405d4306f908ec92a203… b23a6994-9520-4347-b1c7-… 3 c1c7d273-f17e-4fe4-8a7b-… page_view page_view com.snowplowanalytics.sn… jsonschema 1-0-0 9060ad795ea9cafb72fad4bc… website web Mozilla/5.0 (Macintosh; … {"useragent_family&… { "agentClass"… { "category":… de-DE TRUE 24 UTF-8 DE BE Land Berlin Berlin 10365 52.42 13.28 Europe/Berlin paid-search google data-quality EAIaIQobChMIwPu5t4qs1AIV… a2cf571d-f302-44b2-8fb7-… https://snowplowanalytic… Building a data quality … https 443 snowplowanalytics.com /blog/2020/02/04/buildin… utm_campaign=data-qualit… { "connectEnd"… https://www.google.com/u… https 443 google.com /url sa=t&rct=j&q=&esrc=s&sou… search Google 1510 823 1680 1050 1510 4598 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:15:05.890 page_ping eb8c2f9b-8357-4e01-84e9-… 3 Berlin website /blog/2020/02/04/buildin… 2020-04-01T10:15:05.890 2020-04-01T10:15:05.799 2020-04-01T10:15:05.801 2020-04-01T10:15:05.892 2020-04-01T10:15:07.348 eb8c2f9b-8357-4e01-84e9-… f4605d71-c3cd-4dc3-962c-… 2.205.35.XX 02ce405d4306f908ec92a203… b23a6994-9520-4347-b1c7-… 3 f04a14bc-57d1-4e54-9a60-… page_ping page_ping com.snowplowanalytics.sn… jsonschema 1-0-0 f4fa7fd92a3918fec602d746… website web Mozilla/5.0 (Macintosh; … {"useragent_family&… { "agentClass"… { "category":… de-DE TRUE 24 UTF-8 DE BE Land Berlin Berlin 10365 52.42 13.28 Europe/Berlin a2cf571d-f302-44b2-8fb7-… https://snowplowanalytic… Building a data quality … https 443 snowplowanalytics.com /blog/2020/02/04/buildin… utm_campaign=data-qualit… { "connectEnd"… https://www.google.com/u… https 443 google.com /url sa=t&rct=j&q=&esrc=s&sou… search Google 1510 823 1680 1050 1510 4598 0 0 0 2765 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:15:12.289 link_click eb8c2f9b-8357-4e01-84e9-… 3 Berlin website /blog/2020/02/04/buildin… 2020-04-01T10:15:12.289 2020-04-01T10:15:12.198 2020-04-01T10:15:12.202 2020-04-01T10:15:12.293 2020-04-01T10:15:14.351 eb8c2f9b-8357-4e01-84e9-… f4605d71-c3cd-4dc3-962c-… 2.205.35.XX 02ce405d4306f908ec92a203… b23a6994-9520-4347-b1c7-… 3 d8d87e18-1b96-404e-ab2b-… unstruct link_click com.snowplowanalytics.sn… jsonschema 1-0-1 cd838deb98a6daad5ecd5a45… {"targetUrl":&… website web Mozilla/5.0 (Macintosh; … {"useragent_family&… { "agentClass"… { "category":… de-DE TRUE 24 UTF-8 DE BE Land Berlin Berlin 10365 52.42 13.28 Europe/Berlin a2cf571d-f302-44b2-8fb7-… https://snowplowanalytic… https 443 snowplowanalytics.com /blog/2020/02/04/buildin… utm_campaign=data-qualit… { "connectEnd"… https://www.google.com/u… https 443 google.com /url sa=t&rct=j&q=&esrc=s&sou… search Google 1510 823 1680 1050 1510 4598 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:15:13.572 page_view eb8c2f9b-8357-4e01-84e9-… 3 Berlin website /products/snowplow-insig… 2020-04-01T10:15:13.572 2020-04-01T10:15:13.690 2020-04-01T10:15:13.700 2020-04-01T10:15:13.582 2020-04-01T10:15:14.394 eb8c2f9b-8357-4e01-84e9-… f4605d71-c3cd-4dc3-962c-… 2.205.35.XX 02ce405d4306f908ec92a203… b23a6994-9520-4347-b1c7-… 3 672b860e-4acd-4b26-8431-… page_view page_view com.snowplowanalytics.sn… jsonschema 1-0-0 30b5475a947ea3854a193683… website web Mozilla/5.0 (Macintosh; … {"useragent_family&… { "agentClass"… { "category":… de-DE TRUE 24 UTF-8 DE BE Land Berlin Berlin 10365 52.42 13.28 Europe/Berlin f21a1070-a32e-4fe2-a3e4-… https://snowplowanalytic… Snowplow Insights | A Da… https 443 snowplowanalytics.com /products/snowplow-insig… { "connectEnd"… https://snowplowanalytic… https 443 snowplowanalytics.com /blog/2020/02/04/buildin… utm_campaign=data-qualit… internal 1510 823 1680 1050 1510 4271 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:15:25.501 page_ping eb8c2f9b-8357-4e01-84e9-… 3 Berlin website /products/snowplow-insig… 2020-04-01T10:15:25.501 2020-04-01T10:15:25.212 2020-04-01T10:15:25.217 2020-04-01T10:15:25.506 2020-04-01T10:15:26.338 eb8c2f9b-8357-4e01-84e9-… f4605d71-c3cd-4dc3-962c-… 2.205.35.XX 02ce405d4306f908ec92a203… b23a6994-9520-4347-b1c7-… 3 59a50124-5679-4d1b-81e5-… page_ping page_ping com.snowplowanalytics.sn… jsonschema 1-0-0 493e7305d333e63a220276ee… website web Mozilla/5.0 (Macintosh; … {"useragent_family&… { "agentClass"… { "category":… de-DE TRUE 24 UTF-8 DE BE Land Berlin Berlin 10365 52.42 13.28 Europe/Berlin f21a1070-a32e-4fe2-a3e4-… https://snowplowanalytic… Snowplow Insights | A Da… https 443 snowplowanalytics.com /products/snowplow-insig… { "connectEnd"… https://snowplowanalytic… https 443 snowplowanalytics.com /blog/2020/02/04/buildin… utm_campaign=data-qualit… internal 1510 823 1680 1050 1510 4271 0 0 0 3448 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:29:59.417 page_view f729daad-549e-4a0a-ae1c-… 1 Austin website /mobile/ 2020-04-01T10:29:59.417 2020-04-01T10:29:58.978 2020-04-01T10:29:58.987 2020-04-01T10:29:59.426 2020-04-01T10:30:00.397 f729daad-549e-4a0a-ae1c-… c27d4731-1a2f-495b-9615-… 207.91.133.XX d45d08868bf4179dc19e14c6… c9a528c2-72ae-458a-9e05-… 1 cd77b968-3fee-44f1-aded-… page_view page_view com.snowplowanalytics.sn… jsonschema 1-0-0 414220315c974519ea8e65f6… website web Mozilla/5.0 (iPhone; CPU… {"useragent_family&… { "agentClass"… { "category":… en-US FALSE 32 UTF-8 US TX Texas Austin 78702 30.21 97.69 America/Chicago paid-social linkedin mobile bfc3c5bb-ae3e-477c-b47d-… https://snowplowanalytic… Snowplow | Collect rich … https 443 snowplowanalytics.com /mobile/ utm_campaign=mobile&utm_… { "connectEnd"… https://www.linkedin.com… https 443 linkedin.com / social Linkedin 375 554 375 667 375 9322 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
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2020-04-01T10:30:07.446 link_click f729daad-549e-4a0a-ae1c-… 1 Austin website /mobile/ 2020-04-01T10:30:07.446 2020-04-01T10:30:07.405 2020-04-01T10:30:07.407 2020-04-01T10:30:07.448 2020-04-01T10:30:08.348 f729daad-549e-4a0a-ae1c-… c27d4731-1a2f-495b-9615-… 207.91.133.XX d45d08868bf4179dc19e14c6… c9a528c2-72ae-458a-9e05-… 1 61b65433-6865-4026-8a60-… unstruct link_click com.snowplowanalytics.sn… jsonschema 1-0-1 7d42a8b8ead9234de7eb1d6f… {"targetUrl":&… website web Mozilla/5.0 (iPhone; CPU… {"useragent_family&… { "agentClass"… { "category":… en-US FALSE 32 UTF-8 US TX Texas Austin 78702 30.21 97.69 America/Chicago bfc3c5bb-ae3e-477c-b47d-… https://snowplowanalytic… https 443 snowplowanalytics.com /mobile/ utm_campaign=mobile&utm_… { "connectEnd"… https://www.linkedin.com… https 443 linkedin.com / social Linkedin 375 554 375 667 375 9322 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:30:10.151 page_view f729daad-549e-4a0a-ae1c-… 1 Austin website /customers/ 2020-04-01T10:30:10.151 2020-04-01T10:30:10.110 2020-04-01T10:30:10.111 2020-04-01T10:30:10.152 2020-04-01T10:30:11.351 f729daad-549e-4a0a-ae1c-… c27d4731-1a2f-495b-9615-… 207.91.133.XX d45d08868bf4179dc19e14c6… c9a528c2-72ae-458a-9e05-… 1 3cc458cd-a1be-4a57-a3a2-… page_view page_view com.snowplowanalytics.sn… jsonschema 1-0-0 505dd37437be902cc6e416f8… website web Mozilla/5.0 (iPhone; CPU… {"useragent_family&… { "agentClass"… { "category":… en-US FALSE 32 UTF-8 US TX Texas Austin 78702 30.21 97.69 America/Chicago e55cf2ba-b986-48e1-bdad-… https://snowplowanalytic… Snowplow Customers | Her… https 443 snowplowanalytics.com /customers/ { "connectEnd"… https://snowplowanalytic… https 443 snowplowanalytics.com / utm_campaign=mobile&utm_… internal 375 554 375 667 375 6444 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:42:28.288 page_ping be5016ad-c6ef-442d-aa18-… 5 San Francisco website /products/snowplow-insig… 2020-04-01T10:42:28.288 2020-04-01T10:42:28.016 2020-04-01T10:42:28.020 2020-04-01T10:42:28.292 2020-04-01T10:42:30.333 be5016ad-c6ef-442d-aa18-… 28172b1a-96aa-4fe2-a4e3-… 192.171.81.XX 76d5cf8dfb94371b9a29393b… 86e9281f-8a12-4fa1-b761-… 5 f0a9711b-0461-49ac-a910-… page_ping page_ping com.snowplowanalytics.sn… jsonschema 1-0-0 6d801142f54baa80488ee585… website web Mozilla/5.0 (Macintosh; … {"useragent_family&… { "agentClass"… { "category":… en-US TRUE 24 UTF-8 US CA California San Francisco 94102 37.78 -122.42 America/Los_Angeles 08e14838-2c28-4529-acc4-… https://snowplowanalytic… Snowplow Insights | A Da… https 443 snowplowanalytics.com /products/snowplow-insig… { "connectEnd"… https://snowplowanalytic… https 443 snowplowanalytics.com / internal 1678 892 1680 1050 1678 4672 0 0 0 3780 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:42:36.276 link_click be5016ad-c6ef-442d-aa18-… 5 San Francisco website /products/snowplow-insig… 2020-04-01T10:42:36.276 2020-04-01T10:42:35.796 2020-04-01T10:42:35.797 2020-04-01T10:42:36.277 2020-04-01T10:42:37.332 be5016ad-c6ef-442d-aa18-… 28172b1a-96aa-4fe2-a4e3-… 192.171.81.XX 76d5cf8dfb94371b9a29393b… 86e9281f-8a12-4fa1-b761-… 5 8e83d9db-f057-43b8-b889-… unstruct link_click com.snowplowanalytics.sn… jsonschema 1-0-1 9435c702aad66423f362b8d1… {"targetUrl":&… website web Mozilla/5.0 (Macintosh; … {"useragent_family&… { "agentClass"… { "category":… en-US TRUE 24 UTF-8 US CA California San Francisco 94102 37.78 -122.42 America/Los_Angeles 08e14838-2c28-4529-acc4-… https://snowplowanalytic… https 443 snowplowanalytics.com /products/snowplow-insig… { "connectEnd"… https://snowplowanalytic… https 443 snowplowanalytics.com / internal 1678 892 1680 1050 1678 2685 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:42:37.497 page_view be5016ad-c6ef-442d-aa18-… 5 San Francisco website /get-started/ 2020-04-01T10:42:37.497 2020-04-01T10:42:37.457 2020-04-01T10:42:37.459 2020-04-01T10:42:37.499 2020-04-01T10:42:38.333 be5016ad-c6ef-442d-aa18-… 28172b1a-96aa-4fe2-a4e3-… 192.171.81.XX 76d5cf8dfb94371b9a29393b… 86e9281f-8a12-4fa1-b761-… 5 3aa5f3f5-6f39-4ae7-a059-… page_view page_view com.snowplowanalytics.sn… jsonschema 1-0-0 082cfd7a521f2ad16ef24078… website web Mozilla/5.0 (Macintosh; … {"useragent_family&… { "agentClass"… { "category":… en-US TRUE 24 UTF-8 US CA California San Francisco 94102 37.78 -122.42 America/Los_Angeles 254130cd-588d-4f3f-be8a-… https://snowplowanalytic… Snowplow Insights | Get … https 443 snowplowanalytics.com /get-started/ { "connectEnd"… https://snowplowanalytic… https 443 snowplowanalytics.com /snowplow-insights/ internal 1678 892 1680 1050 1678 2685 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:42:40.974 focus_form be5016ad-c6ef-442d-aa18-… 5 San Francisco website /get-started/ 2020-04-01T10:42:40.974 2020-04-01T10:42:38.785 2020-04-01T10:42:38.789 2020-04-01T10:42:40.978 2020-04-01T10:42:42.364 be5016ad-c6ef-442d-aa18-… 28172b1a-96aa-4fe2-a4e3-… 192.171.81.XX 76d5cf8dfb94371b9a29393b… 86e9281f-8a12-4fa1-b761-… 5 98fe07aa-6265-429f-961c-… unstruct focus_form com.snowplowanalytics.sn… jsonschema 1-0-0 05f9f306ed3b09bd71bad3e9… {"formId":&quo… website web Mozilla/5.0 (Macintosh; … {"useragent_family&… { "agentClass"… { "category":… en-US TRUE 24 UTF-8 US CA California San Francisco 94102 37.78 -122.42 America/Los_Angeles 254130cd-588d-4f3f-be8a-… https://snowplowanalytic… https 443 snowplowanalytics.com /get-started/ { "connectEnd"… https://snowplowanalytic… https 443 snowplowanalytics.com /snowplow-insights/ internal 1678 892 1680 1050 1678 2685 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…
2020-04-01T10:42:41.393 change_form be5016ad-c6ef-442d-aa18-… 5 San Francisco website /get-started/ 2020-04-01T10:42:41.393 2020-04-01T10:42:40.775 2020-04-01T10:42:40.781 2020-04-01T10:42:41.399 2020-04-01T10:42:42.372 be5016ad-c6ef-442d-aa18-… 28172b1a-96aa-4fe2-a4e3-… 192.171.81.XX 76d5cf8dfb94371b9a29393b… 86e9281f-8a12-4fa1-b761-… 5 2c8a3fe1-db2e-44b2-98ad-… unstruct change_form com.snowplowanalytics.sn… jsonschema 1-0-0 db0f869d68c821cc4dbb96f8… {"formId":&quo… website web Mozilla/5.0 (Macintosh; … {"useragent_family&… { "agentClass"… { "category":… en-US TRUE 24 UTF-8 US CA California San Francisco 94102 37.78 -122.42 America/Los_Angeles 254130cd-588d-4f3f-be8a-… https://snowplowanalytic… https 443 snowplowanalytics.com /get-started/ { "connectEnd"… https://snowplowanalytic… https 443 snowplowanalytics.com /snowplow-insights/ internal 1678 892 1680 1050 1678 2685 js-2.14.0 snplow ssc-0.17.0-kinesis stream-enrich-0.22.0-com…

Interesting things to note about this data:

  • It’s raw and unopinionated - meaning you can aggregate and model this data in a way that best suits your business
  • Snowplow collects almost 100 unique data points per event - giving you multiple lenses and angles to query that data by
  • It’s guaranteed to be high quality - Snowplow’s validation ensures the data in your warehouse doesn’t require cleansing before analysis
  • It will be complete - by hosting the pipeline on your infrastructure you can be sure tracking is not blocked by adblockers or browser tracking prevention methods

Imagine the possibilities with access to raw data

This raw data can be transformed, aggregated and modeled into any number of interesting reports from fairly standard reporting like sessions to more complex analyses around attribution or engagement. And because the raw data is stored in your warehouse, it can be modeled multiple times to serve multiple teams; one data source of truth addressing multiple use cases.

And there are many more reasons Snowplow Insights is a leading data collection platform for companies that want to do data right:

See how we model raw data into actionable insights

Book a demo with our Product team to see the data in action

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Thank you

Thank you for your interest in Snowplow.

We will be in touch with you soon.