On Demand Webinar

Part 2: Designing a data model that reflects your user journey

Four part series: Data modeling from theory to practice

June 1 – June 30, 2020
16:00 – 17:00 GMT+1
Weekly in June

Watch now

More and more companies are moving from a world of integrated analytics to a modular approach of leveraging best-of-breed tools for each layer in the data stack. This approach offers a range of benefits but also brings a new challenge: lots of raw data from a plethora of sources that doesn’t bring any value in and of itself.

Enter data modeling. In this 4 part series, Cara will take you on a journey, exploring data modeling in detail and provide you with concrete examples that you can leverage within your business.

Part 2: Designing a data model that reflects your user journey

In part 2 Cara will dive into the restrictions of relying on packaged analytics tools and their traditional web models and provide some specific examples of custom data models that reflect a business model or use case. She will cover:

  • The limitations of traditional web analytics models
  • Designing a data model for your business
  • Considerations and concrete use case driven examples

Speakers

  • Cara Baestlein

    Cara Baestlein

    Product Manager
    Snowplow