Effortlessly forward your behavioral data to downstream SaaS tools with Snowplow’s support for Google Tag Manager server-side.

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How does Snowplow and Google Tag Manager effortlessly empower your downstream SaaS tools?

Easily get started with out-of-the-box tags

Effortlessly forward your behavioral data to downstream destinations through Snowplow’s out-of-the-box tags for Amplitude, Iterable and Braze.

A vast library of vendor and community tags

Utilise Google Tag Manager’s rich library of vendor and community-authored tags such as Facebook Conversions, Tiktok Ads and many more.

Flexibility at your fingertips

Forward your event data to any custom destinations by building your own integrations with our HTTP Request Tag Template, or evolve Snowplow’s authored tags to your exact specifications, configuring event transformations and payloads.

Full ownership of every transformation

With Google Tag Manager Server-side running inside your own cloud account and granular configuration options, Snowplow offers you both full ownership and visibility into every data transformation.

Discover more about Snowplow’s support for Google Tag Manager server-side