More data points,
Snowplow is built to deliver rich, contextual data
sets with the level of granularity you need.
More data per event
Snowplow automatically tracks rich, contextual information with your events. Every web event comes with a standard of 130 data points such as device information, scroll depth, link clicks, referrer and campaign data, etc.. For the full list of built-in data points, see our documentation.
limitless data structures
You can track as many entities and contexts with each event, with as many data points per entity and context as you like. That means you can not only track that a user played a video, but track rich information about the video itself, the player it is played in, the user who pressed play, the location of the player (e.g. web page or app), the location of the user and any other contextual information you desire.
Events are enriched
Not all the data that describes an event is available at the moment that event occurs. The Snowplow enrichment module means that additional data points can be added to each event, in real-time, from 1st and 3rd party data sets. A complete overview of our enrichments can be found in our documentation.
From the Snowplow blog
Exclusively using client-side tracking does have limitations. We work with customers who want to do sophisticated digital analytics with their data. Many companies simply aren’t aware of the server-side option, so default to tracking everything client-side which can lead to pretty unusual behavior.
Today in the world of digital marketing, not only do we have the ability to more accurately track the direct performance of a given marketing campaign, we have the responsibility to do so. Marketing success has transformed from a given into a set of complicated, multi-layered questions to which the answers are not always clear.
If you want to combine behavioral data from the web with other data sets, such as customer data from a CRM system, product data from a merchandising system, or content data from a CMS, it can be incredibly difficult (if not impossible) without a highly experienced developer.