Tripaneer case study

Key results

• Tripaneer were able to optimize their marketing spend by using event-level data to accurately attribute revenue to each campaign.
• With greater access to their data and complete freedom to track any event, Tripaneer were better able to experiment and carry out A/B tests
• By stitching together data from multiple sources and devices alongside historic logs, Tripaneer get a complete view of the end-to-end customer journey

The challenge

Tripaneer quickly outgrew their homegrown data collection solution with the huge volumes of data they were gathering. Tripaneer needed to accurately attribute data from a range of marketing channels, including Google, Bing, Facebook, display ads and their own affiliate program. Without a way to centralize their marketing data, Tripaneer received data from each platform that didn't add up. They needed a solution to provide a clear view of campaign and ad-level data to help them decide where best to allocate resources.

The solution

Using Snowplow, Tripaneer have unprecedented level of control, accuracy, and transparency over their data. With event-level tracking in real-time, Tripaneer can monitor and eventually predict customer intent. As a result, they can access the complete picture of their customer journey, optimize their ad spend and offer more personalized experiences.