Gaming Case Study

How Peak uses Snowplow to build
award winning games and
make people smarter

“Snowplow is really powerful when you start to hit that growth curve and going upwards: when you see the signs of accelerating growth and you need to start collecting as much event data as possible”

Thomas in’t Veld, Lead Data Scientist


PEAK is a cognitive training platform with a difference: it collaborates with neuroscientists and psychologists at Yale, Cambridge and other universities to build advanced games to exercise mental skills such as memory, mental agility, problem-solving, language and more. It turns your smartphone into a system for brain measurement, brain tracking and brain training.

Data-driven neuroscience

Data is at the heart of the science behind Peak. Every game is personalised to build players’ skills as efficiently as possible and sophisticated normalisation of scores helps compare your progress to your friends'.

Our games are inspired by neuroscientific research. With our academic partners, we are unlocking a new chapter in cognitive research by studying game scores and cognitive learning for millions of users. Snowplow is an integral part of that - Thomas in’t Veld

Continuous, data-driven optimization

Data-driven product development

We make no changes to the app without A/B testing it first. Before we launch a feature we define a methodology for defining the success and failure of that feature. Everything happens with data and Snowplow’s event based approach makes it very easy to create new events, new schemas, on the fly.
- Thomas in’t Veld

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