Attest is an innovative customer insights platform which helps organizations make decisions based on high-quality consumer data.
Able to capture behavioral data across different domains, and deliver in a single format
Future-proofed data stack, facilitating full compliance with privacy regulations
Empowered multiple internal teams to make better decisions with data
– Vojtech Petrus, Product Analyst at Attest
Before implementing Snowplow, Attest’s internal behavioral data collection was disparate and siloed. Holding data in different locations and formats, the data team was struggling to maximize the value from what it was capturing. And, more importantly, it didn’t have complete trust in it either; key metrics (like signups) varied according to where you looked.
Having trialled our technology with Try Snowplow (the free, easy-to-install pipeline), Attest decided to integrate our behavioral data platform (BDP) into their data stack. Snowplow now collects, validates and delivers high-quality, granular behavioral data from across Attest’s three domains (website, survey collection platform, and customer dashboard) in order to enable multiple internals teams to make better decisions and support the rapid growth of the business.