Unbundle CDP with Snowplow behavioral data

Build a composable Customer Data Platform (CDP) that powers personalization at scale, using richly contextual, connected behavioral data.


Maintain a single source of truth about your customers

Benefits Hierarchy>

Collect customer data from all angles

Snowplow delivers rich, first-party server side cookies. You can collect behavioral data from every customer touchpoint (mobile app, website, server-side), unaffected by ITP and ad-blockers.

Understand all behaviors

Create a seamless view of customer behavior by capturing first-party user identifiers across all your platforms and products with out-of-the-box and custom user identifiers.

Unify granular customer data

Snowplow’s DBT package includes an identity resolution module to create a single customer view at an interaction, session and user level.

Create powerful personalization

Powerful Personalization

Utilize bespoke AI models

Compared to out-of-the-box AI models in CDPs, yours are perfectly designed around your data, product, or business goal—so you can accurately predict a customer’s future behavior and drive value from your campaigns.

Predict behavior at scale

With Snowplow doing the hard work of delivering BI and AI-ready data, your data team’s time is freed to focus on building unique AI/ML models.

Unleash personalization

With rich customer insights in your warehouse, you are in full control to create highly personalized campaigns via a Reverse ETL to the tools of your choosing.

Futureproof your technology stack

Technology Stack

Leverage existing investments

Instead of adding another data silo to your tech stack, do more with what you’ve got in your existing data warehouse or lake with a fully-fledged, future-proofed composable CDP.

Evolve as your needs change

Equipped with BI and AI-ready data in your data warehouse or lake, avoid vendor lock and easily adapt your tech stack to meet the changing needs of your business.

Maintain data compliance

Within ever-changing privacy and regulatory environments, stay in control of your data with Snowplow’s out-of-the-box privacy controls and end-to-end security.

How does it work?

How does it work How does it work

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The Promises and Perils of a CDP

Learn how you can use Snowplow, Fivetran and Hightouch to establish the data warehouse as the single point of truth for your data.

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How Auto Trader turned their warehouse into the CDP

Join leaders from Auto Trader, Snowplow, Hightouch, and Braze to discover how Auto Trader turned their warehouse into a CDP.

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Developing a single customer view with Snowplow

Learn how you capture user identifiers with Snowplow’s out of the box and custom identifiers.

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