Our Mission

We empower Smart People to differentiate with data.

Our tech gives companies control of their data, so they can use it to drive competitive advantage.

Digital event data is rich, behavioral data.

Today there is very little we don't do on digital platforms. We fall in love on dating services. We wile away our time playing video games. We manage our health through connected devices. We read novels, keep up with the news, order food and book holidays online. We find work through digital platforms and use online services to perform and deliver that work. Digital platforms are integral in the fabric of our everyday lives.

Digital Event Data

We, the data community, have barely scratched the surface of what is possible with that data.

This data is a goldmine. It can be used to answer an impossibly large set of questions. Used right, companies can build a much better understanding of their users. They can identify and seize new opportunities to serve them better. The data possibilities are endless.

Take control of your data. Realize the data possibility.

We empower analysts, engineers, product managers, marketers, operations and other specialists to do transformative things with data.

It is hard to use data to differentiate. It requires both creative and technical excellence: creativity, because every great insight starts with asking a clever question. Technical excellence, because using data to answer questions requires technical know how.

Technology cannot help with the creative piece: for that you need Smart People. But it can help with the technical. We build technology that puts Smart People in control of their data so they can do what they want with it, unconstrained by assumptions about what data they 'should' collect, what questions they 'should' ask, what insight they 'should' build and how they 'should' act on that insight. We empower Smart People to do data differently and be better than the rest.

Snowplow How


Our users own their own data. We never mediate our users access to their own data.


Our users decide what data they want to collect, what questions they want to ask of it, what analytics techniques and technologies they want to use to process it and how they want to act on the insight generated.


We set our users free to do what they want with their data. No vendor lock-in. No assumptions about their business or how they should use their data. The thing limiting our users is their own imaginations.

Meet the Snowplow team

We believe in the transformative potential of digital event data.

Alex Dean co-CEO and co-founder

Alex is a polymath: a keen technologist with a passion for functional programming, cloud-based architectures and big data technologies, he also has a passion for innovation and organizational change. Prior to co-founding Snowplow he'd worked in technology roles at OpenX (where he managed the initial build of the OpenX Market) and in the Business Intelligence department at Deloitte, and in strategy roles at Fathom Partners and Keplar LLP.

Alex has a degree in History from the University of Cambridge

Yali Sassoon co-CEO and co-founder

Yali loves data and analytics, which is just as well because he has been working with data for his entire working life: to improve operations at AP Moeller Maersk and Vestas Wind Systems, to drive strategic decision making for clients at PwC Strategy and Keplar LLP, and both strategic and operational analytics at OpenX Technologies.

Yali's interest in data dates back to his MPhil in the History and Philosophy of Science and a BA in Natural Sciences, both from the University of Cambridge.

Josh Beemster Tech Ops Lead

Josh joined Snowplow in September 2014 as a Data Engineering Consultant and started work on writing a number of trackers (Android, IOS, Java, Golang, C++), as well as focusing on open-source projects such as our SQL Runner. From there, he started to look more closely at both client and internal infrastructure moving to the role of TechOps Lead at the start of 2017, a function he is now actively growing from his base in Dijon, France.

Prior to Snowplow, Josh worked at Appliances Online in Sydney but was drawn to Snowplow’s culture of being able to fail, learn and try again to gain more and more engineering experience.

Outside of work, Josh is completing his Computer Science degree and spends lots of time with his family, walking or at nice restaurants. He loves to travel, skateboard and is also learning to drive.

Christophe Bogaert Services and Solutions Lead

Christophe joined Snowplow following internships at Songkick, Google and IBM. A passionate Data Scientist, Christophe leads the Snowplow Services and Solutions teams: working with Snowplow users to help them drive insight from their data and managing analytics-led product development.

Christophe has an MSc in Theoretical Physics from the University of Leuven and an MSc in Management from the London School of Economics. When he isn't working Christophe can often be found in the arctic circle or up a mountain: trekking, taking photographs, skiing and dodging bears.

Anton Parkhomenko Data Engineer

Anton joined our Summer Engineering Internship Program in 2015 and started working on a brand new project, Schema Guru.

He is now leading the Iglu & Loaders team, which is focused on providing a generic framework for validating, transforming, and loading data into different types of storage. Besides that, he is also leading our Graduate Engineering Program, which gives Junior Engineers the chance to get mentorship and broad experience in various fields of engineering.

Some things that Anton is passionate about are purely functional programming, open source, category theory and mechanical keyboards.

Ed Lewis Product Engineer

Ed is a career software development professional and an avid open source contributor with a keen interest in emerging technology. Ed started programming in the early 00s and has had many different software jobs prior to starting at Snowplow, most recently writing software for the aviation industry.

At Snowplow Ed has been responsible for building out a range of Snowplow technology including our latest .NET tracker, Factotum, Tupilak, Kinesis-Tee and the Snowplow Insights console.

Outside of work, Ed likes riding motorcycles and has a bronze swimming certificate.

Ihor Tomilenko Support Engineer

Ihor was our first Support Engineer, and alongside Leon has been instrumental in developing the Snowplow Support Team into the 24x7 operation it is today, serving our customer base across five continents. Prior to starting at Snowplow Ihor had worked for 9 years across a range of technical support roles for different international companies, most recently at itracks.

Ihor has a Degree in Robotics from the National Technical University of Ukraine and Diploma in Computing from the Open University in the United Kingdom.

Leon Maas Support Engineering Lead

Leon joined Snowplow in 2016 as our EMEA Support Engineer and has been running the team since January 2018. A Dutchman based mostly out of Spain, he manages the team and works regular support shifts where needed.

Before joining Snowplow, Leon worked for companies/organisations such as Google, SHV Holdings, Hewlett Packard, Greenpeace and had his own company for a while. In various previous lives, he was a Skydiver, Scuba Diver, Entertainment Manager, Real Estate Agent and Professional Soldier. In his spare time, he is often trying to find a way off a mountain somewhere.

Diogo Pacheco Operations Analyst

Diogo has a passion for content and technology. Before joining Snowplow Analytics team, he worked at The Walt Disney Company, Muzicall and Samsung creating insights for the distribution of digital content across different platforms: mobile, Smart TVs and web.

Diogo has a Master on Internet Business from the Instituto Superior para el Desarrollo de Internet in Madrid. When Diogo is not working, you can find him traveling around the world with his other half, going to concerts and thinking about getting an ant farm.

Nicholas Ung Software Engineer, Tech Ops

Nicholas joined Snowplow in late 2016 from IG Group, where he was a developer in the Performance & Reliability Engineering Team. At Snowplow he has been working in Tech Ops alongside Josh to build the infrastructure that takes care of all our infrastructure.

Nicholas has a BSc in Computer Science with Industrial Experience from the Queen Mary University of London. When he's not building stuff, he's practicing his swordsmanship: Nicholas is a keen Kendo practitioner.

Ben Fradet Data Engineer

Ben only joined the Snowplow team in early 2017 and was quick to make his mark, re-writing the open source Snowplow pipeline in Spark and writing new versions of our Javascript tracker and Dataflow Runner. Prior to starting at Snowplow Ben had been working as a Data Engineer for the French Ministère de la Défense. Ben did do an internship for us back in 2014, when he wrote the first version of the Iglu Scala Server.

Ben is passionate about open source, contributing either through the Snowplow codebase or other projects in the functional programming and big data space.

Ben has a Masters in Computer Science with a focus on Machine Learning from the University of Technology of Compiègne in France. When he's not writing code Ben can be found running, surfing and snowboarding.

Dilyan Damyanov Data Scientist

Dilyan joined the Snowplow Analytics team after stints in industries as diverse as business information, media research and the performing arts. A journalist-turned-data-geek, he has a keen passion for investigative, evidence-based problem solving.

Dilyan has an MA in Journalism Leadership from the University of Central Lancashire and a BA in German Studies from Sofia University. In a previous life, he published Ctrl+Alt+Defeat, a magazine for critical thinking and video games. He still spends a lot of time engaging in both.

Colm O'Griobhtha Data Scientist

Colm gave up his successful job in recruitment to pursue his passion for data at Snowplow, joining our team in early 2017. A self-taught Python and R ninja, Colm's role on the Services team involves solving our customers’ business problems by building custom data models and real-time applications on top of Snowplow data.

Colm has an MSc in Cognitive Science from the University of Edinburgh and a BA in Philosophy and English from Trinity College, Dublin.

Egor Abramov Support Engineer

Egor joined our Support Engineering team as the third member in early 2017. Located in Siberia, he is covering the APAC timezone and helps our customers get comfortable with our products.

Prior to starting at Snowplow, Egor was an SAP developer and delivered analytical reports, and he also has a Master's Degree in Computer Science from the Siberian Federal University, Institute of Space and Information Technology.

Outside of work, Egor loves running and you can often see him at local competitions.

Rostyslav Zatserkovnyi Data Engineer

Rostyslav joined Snowplow as an Engineering Intern in late 2016 and began contributing to the development of Sauna, our open source decision and response platform. As part of our Graduate Engineering program, he has so far been working in our Snowplow Insights team, as well as Tech Ops and, most recently, Solutions Engineering.

Rostyslav has a BSc in Applied Mathematics from the Ivan Franko National University of Lviv. When he is not working, you can find him reading, hiking or feeding his pet cat (and muscovy ducks).

Nicki Faulkner Office Manager

From providing the complete solution at Apple to detecting and preventing fraud at Firebox, Nicki was one of the first to join Snowplow’s Ops team as an Office Manager in August 2017.

Highly organised, Nicki is responsible for planning company events, delivering a seamless onboarding experience and making sure everything is running smoothly.

Nicki had her fifteen minutes of fame in her younger years when she released a cheesy pop hit about a mythical, fanged creature.

Mike Nemirovsky Snowplow Insights Product Manager

Mike joined Snowplow in July of 2017 as the first official product manager for Snowplow Insights. A digital marketing and analytics veteran, for the past 6 years Mike has served as a senior managing consultant at Webtrends and AT Internet helping companies of all sizes use Web Analytics to drive profitability. Mike joins Snowplow in order to help build a robust user interface on top of the powerful functionality that Snowplow is known for.

Apart from analytics and marketing, Mike was also once upon a time a recording engineer working with artists like Snoop Dogg & Elton John at iconic recording studios in Hollywood and in his spare time continues to create music when not busy embarassing himself on a golf course.

Tim Haines Chief Operating Officer

Tim joined Snowplow in August 2017 having first worked with Snowplow during his previous role as CIO at Gousto. Having spent nearly 4 years building IT systems to enable the future of food retail it was time for a new challenge. Tim loves everything to do with startups a passion he developed at Gousto and couldn’t pass an opportunity to combine his love of data and high growth startups.

Outside of work Tim is a self confessed sailing and cycling obsessive often found floating around the high seas or racing up hills.

Anthony Mandelli Digital Marketing Manager

Anthony joined the team in 2017 as the Digital Marketing Manager, focusing on educating the world about Snowplow Analytics and the importance of being data-driven. Passionate about data science and a compulsive storyteller, he feels right at home with the rest of the Snowplow crew.

Anthony has worked in marketing since the early days of social media, spending time in industries as varied as higher education, eCommerce, SaaS, and blockchain. When he's not behind his desk writing content for the Snowplow blog, you'll find him reading, bowling, or making homemade hot sauce.

Miriam de Medwe Talent Acquisition Manager

Miriam joined Snowplow's Operations Team in 2017 as our Talent Acquisition Manager. As well as ensuring we’re attracting the best talent and providing a great interviewing experience, Miriam also looks after our people operations function covering anything from onboarding to employee engagement.

Prior to Snowplow, Miriam helped multiple high growth companies in London build out their tech teams, which is where she fell in love with the pace and forward-thinking nature of startups.

When she's not busy recruiting, Miriam loves adventures and spent 2 years travelling around the world on her own. As well as finding new countries to explore, Miriam also enjoys anything adrenaline-fuelled, discovering new places for brunch around London and listening to live music.

Michael Hadam Software Engineer

Another member of the burgeoning Jersey City contingent across the pond, Michael is a Software Developer on the Solutions Engineering team, coding away on many of Snowplow's trackers.

Michael has a BSc in Electrical and Computer Engineering from Rutgers University. A non-exhaustive list of his interests: amateur radio, Hispanic literature, running and cooking.

Benjamin Benoist Consulting Data Engineer

Ben joined the Professional Services team as a Consulting Data Engineer in October 2018, in order to help Snowplow meet the growing demand for cool data-driven applications on top of the Snowplow stack. With this new position at Snowplow, Ben can combine his passions for data processing, functional programming and open source.

In 2017 he moved from Paris to Berlin and fell in love with the city, though to survive the hard winter he needs to go to sunny destination for a few weeks. When he is not working, you can most probably find him training for triathlons and looking for new challenges, always having in mind that no pain, no gain! Random facts about Ben : he's vegetarian, he loves nature, he's very interested in philosophy (and more particularly stoicism) and most importantly, he is smiling at life.

Bastian Gabauer Sales Development Representative

Bastian joined Snowplow's Sales Team in 2018 as a Sales Development Representative. He is focusing on growing, nurturing and qualifying valuable business leads.

When he is not in the office, Bastian can usually be found walking the Regent's Canal, reading, playing around with his polaroid camera, preparing ceviche or eating Swedish pastries.

Franciska Dethlefsen Growth Manager

Franciska joined Snowplow as our Growth Manager in 2018. Prior to this, she spent almost 4 years in venture capital; first at an operational VC in New York and later at a VC advisory in Berlin. Franciska is building out our marketing efforts at Snowplow and focused on increasing the number of Snowplow clients.

Outside of work, Franciska loves to travel the world and experience new cultures. She’s also turning into a bit of a foodie so to support that she stays active running or at the gym.

Archit Goyal Sales & Implementation Engineer

Archit joined the Snowplow Analytics Services team after some years working as a Structural Engineer in the UK and abroad. He has lived in the UK, India, Cyprus, Spain and Poland, and hopes to keep adding to that list.

Archit has a BA MEng in Engineering from Trinity College, Cambridge. Quite the opposite of a thrill seeker, in his spare time he can often be found walking at a leisurely pace, watching movies (not scary ones) or folding bits of paper and calling it origami.

Sam Welch Finance Manager

After four years at Channel 4 working her way up from Finance Administrator to Finance Manager, Sam joined the Snowplow team mid-2018 as Finance Manager - our first Finance hire! Working with the wider Snowplow team and our external accounting partners, Sam is responsible for setting up the internal finance functions, and bringing management accounts to life!

Outside of Excel, Sam likes to run, swim and cycle, often competing in sporting events around Europe including marathons and Ironman 70.3s. ACCA qualified, she has also recently undertaken a MSc in Professional Accounting with the University of London.

Rebecca Lane Customer Experience & Analytics Manager

Rebecca is passionate about helping people to ask the right questions of their data and to deliver value through this. It’s a good job because, in her role as Customer Experience & Analytics Manager at Snowplow, Rebecca is focused on helping customers unlock greater value from their Snowplow data. Prior to joining Snowplow, Rebecca worked at Capgemini as a Data Analytics Consultant working with companies in the Utilities & Public Sectors on large scale data analytics projects.

Rebecca has a Physics degree from Imperial College London. Outside of work, Rebecca can often be found daydreaming about far-flung locations for the next adventure, exploring every nook and cranny of London, and perfecting the art of making a G&T.

Oguzhan Unlu Graduate Engineer

Oguzhan joined Snowplow in late 2017 after graduating with a BS degree from the Department of Computer Engineering at Middle East Technical University. During university, Oguzhan participated in programming contests like ACM ICPC and did internships at Silicon Valley startups, including Hazelcast and Udemy. Oguzhan has been working on our schema technology, Iglu and Snowplow Mini.

Besides work, Oguzhan is interested in basketball, film analysis, discovering new fields of interest and going for long walks.

Chih Chang Marketing Operations Analyst

Chi is originally from Taipei in Taiwan and moved to the UK when he was 6. With a background in Forensic Psychology and Digital Management, Chi is currently the Marketing Operations Analyst here at Snowplow. His interest in marketing and data came about when he combined his knowledge of statistics and human behaviour with business branding, as he sought creative ways to monetise his passion for motorcycle riding in Taiwan.

When Chi isn’t in the office creating digital marketing campaigns, he can be found either exploring the countryside on two wheels or looking for UFOs with his refractive telescope on mountain tops during calm nights. A major seafood enthusiast at heart, he loves his weekly dose of Salmon Nigiri.

Cara Baestlein Implementation Engineering Lead

Based in Berlin, Cara works on Snowplow's Professional Services team with focus on empowering new customers to become successful Snowplow users. Prior to Snowplow, Cara studied Economics at UCL, the University of Edinburgh and Columbia University, and completed internships in consulting and finance.

Outside of work Cara teaches yoga, as well as enjoying Berlin's vibrant art and music scene.

Joao Luis Site Reliability Engineer

Joao’s mission as Site Reliability Engineer is to protect, deliver and improve the software and systems behind all of Snowplow public services (Pipeline, Mini, Iglu and Insights, to name just a few) with an ever-watchful eye on their availability, latency, performance and capacity. Fundamentally, he is a software engineer designing technical operations.

In his free time, Joao enjoys being with friends, riding his motorcycle, sailing, exploring the countryside or fixing his sailboat up (mostly the last part!).

Louis Hache Software Developer

After being a Snowplow user at his previous company, GoEuro, Louis joined Snowplow as a Frontend Engineer in late 2017. His main focus is working to put an interface on top of the Snowplow technology.

Currently, Louis is based in Berlin but he loves to travel and spends a good half of his time visiting new places. In his spare time, Louis is really into cooking, growing plants and listening to music.

Konstantinos Servis Data Engineer

Konstantinos joined Snowplow in October 2017 as a Data Engineer. He has worked on various projects since then, most recently adding teaching to his repertoire too. Prior to 2011, he was a Software Engineer and is a certified AWS Architect and Java Developer.

Konstantinos holds a BSc & MSc in Computer Science and is due to complete his MSc in Astronomy very soon. Outside of work, he’s very much interested in astronomy, sailing, board & computer games.

Charlie Scott Account Executive

After realising a career in teaching wasn’t for him, Charlie spent some time working in marketing for a London based charity before joining the Snowplow team as their first SDR in March, 2018. Combining an appreciation of tech, and a propensity to ask questions, Charlie spends most of his time at Snowplow speaking with prospective clients about their data issues and determining how Snowplow can help.

Charlie has an MA in Education Policy from King’s College, London, and a BA in Education from Plymouth University. When he’s not working, you’ll usually find Charlie breaking a sweat in the gym, singing in the shower, or trying to figure out who last stole his bike tyres (sometimes in that exact order).

Yulia Golova Support Engineer

Yulia completed her BSc in Physics at Saint-Petersburg State University but following graduation, decided to go down a different path and chose a programming. She started working as a Software Developer and discovered the world of remote working soon after. Since then, she has got interested not only in programming itself but also in management and communication with clients inside a company, and how this can become more effective.

In early 2018, Yulia joined the Snowplow team as a Support Engineer and has been learning and improving her skills ever since. She really enjoys working alongside a strong and passionate team, learning the product and seeing how it can help our clients to build their business.

When she’s not working, you can often find Yulia hiking with her dog, playing guitar or learning to surf in Portugal.