California Resident Privacy Notice

This California Resident Privacy Notice supplements the information and disclosures contained in our Privacy Policy. It applies to individuals residing in California from whom we collect Personal Information as a business under the CCPA.

Personal Information Collection, Disclosure, and Sale

For the purposes of this notice, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (“CCPA”).

• Personal Information does not include information that is:
• Lawfully made available from government records.
• Deidentified or aggregated.
• Otherwise excluded from the scope of the CCPA.

The chart below provides the categories of Personal Information (as defined by the CCPA) we have collected, disclosed for a business purpose, or sold in the preceding twelve months since this notice was last updated. The examples of Personal Information provided for each category reflect each category’s statutory definition and may not reflect all of the specific types of Personal Information associated with each category.

Use of Personal Information 

We collect, use, and disclose your Personal Information in accordance with the specific business and commercial purposes below:

1. Providing Services: Providing our services.
2. Communicating: Communicating with you, providing you with updates and other information relating to our services and products, providing information that you request, responding to comments and questions, and otherwise providing customer support.
3. Marketing: Marketing purposes, such as developing and providing promotional and advertising materials that may be useful, relevant, valuable or otherwise of interest to you.
4. Sending Messages: Sending you text messages or push notifications.
5. Deidentification and Aggregation: Deidentifying and aggregating information collected through our services and using it for lawful purposes.
6. Job Applications: Processing your job application.  
7. Auditing Interactions: Auditing related to your interaction with our services and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with other standards.
8. Fraud and Incident Prevention: Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
9. Debugging: Debugging to identify and repair errors that impair existing intended functionality.
10. Transient Use: Short-term, transient use. 
11. Research: Undertaking internal research for technological development and demonstration.
12. Improving Our Services: Undertaking activities to verify or maintain the quality or safety of our services, and to improve, upgrade, or enhance our services.
13. Enabling Transactions: Otherwise enabling or effecting, directly or indirectly, a commercial transaction.
14. Notified Purpose: For other purposes for which we provide specific notice at the time the information is collected.

Collection of Personal Information

In the preceding twelve months since this notice was last updated, we have collected Personal Information from the following categories of sources: 

1. You/Your Devices: You or your devices directly.
2. Affiliates.
3. Advertising Networks.
4. Analytics Providers.
5. Resellers: Consumer data brokers.
6. Partners: Business partners.
7. Public: Publicly accessible sources. 

Disclosure of Personal Information 

In the preceding twelve months since this notice was last updated, we disclosed Personal Information to the following categories of third parties: 

1. Advertising Providers: Advertising technology companies, such as advertising networks.
   • Personal Information we share: Identifiers, Categories of Personal Information in Cal. Civ Code Sec 1798.80(e) and Internet Activity or Other Electronic Network Activity Information 
2. Analytics Providers.
   • Personal Information we share: Identifiers, Categories of Personal Information in Cal. Civ Code Sec 1798.80(e), Internet Activity or Other Electronic Network Activity Information and Professional or Employment-Related Information
3. Affiliates.
   • Personal Information we share: Identifiers, Categories of Personal Information in Cal. Civ Code Sec 1798.80(e), Internet Activity Information, Sensory Information and Professional or Employment-Related Information
4. Integrated Third Parties: Third parties integrated into our services.
   • Personal Information we share: Identifiers, Categories of Personal Information in Cal. Civ Code Sec 1798.80(e), Internet Activity or Other Electronic Network Activity Information, Sensory Information and Professional or Employment-Related Information 
5. Third Parties as Legally Required: Third parties as required by law and similar disclosures.
   • Personal Information we share: Identifiers, Categories of Personal Information in Cal. Civ Code Sec 1798.80(e), Internet Activity or Other Electronic Network Activity Information, Sensory Information and Professional or Employment-Related Information

Contact Information

If you have any questions, comments, or concerns about this notice or our processing activities please email us at info@snowplowanalytics.com or write to us at Floor 6, 17 Bevis Marks, EC3A 7LN, UK.

Last Reviewed and Updated: May 2022