How JustWatch uses Snowplow data to build a differentiated service for advertising movies and drive spectacular growth

13 April 2017  •  Giuseppe Gaviani
This blog post is about how JustWatch has been using Snowplow to build a highly effective and differentiated advertising technology business and drive spectacular business growth. You can download this story in pdf here. “Snowplow provides rich, granular data that enabled us to build a sophisticated audience intelligence and double the efficiency of trailer advertising campaigns for our clients compared to the industry average” Dominik Raute, Co-Founder & CTO, JustWatch JustWatch: a data-driven company JustWatch...

How Peak uses Snowplow to drive product development and neuroscience

03 March 2017  •  Giuseppe Gaviani
This blog post explains how Peak has been using Snowplow since July 2015 to drive its business through product development and neuroscience. You can download this story in pdf here. “Snowplow is really powerful when you start to hit that growth curve and going upwards: when you see the signs of accelerating growth and you need to start collecting as much event data as possible”, Thomas in’t Veld, Lead Data Scientist, Peak About Peak Peak...

How Simply Business is using real-time data to better engage and serve its customers with Snowplow

24 January 2017  •  Giuseppe Gaviani
“The Snowplow dataset has become part of our core strategic offering”, Stewart Duncan, director of Data Science, Simply Business Simply Business are using the Snowplow platform to collect and join up key business data at a very granular, event level to better understand the customer journey and use that insight to better serve customers at different points in their journey. Here is a summary of their story. You can ready the full story here. About...

How Viewbix uses Snowplow to enable their customers to make data-driven decisions

17 October 2016  •  Yali Sassoon
This is a guest post by Dani Waxman, Product Manager at Viewbix and long time Snowplow user. In this post, Dani describes the journey that the Viewbix team went through in order to enable their users to make data-driven decisions, how they came to use Snowplow and the role that Snowplow plays today at Viewbix. At Viewbix there are two things we are passionate about, our coffee and using analytics to help us and our...

How RJ Metrics measure content engagement with Snowplow: a case study

16 February 2016  •  Yali Sassoon
This is a guest post written by Drew Banin from RJMetrics, on how the RJMetrics team uses Snowplow internally to measure and optimize their content marketing. Big thanks to Drew for sharing this with us and the wider Snowplow community! If you have a story to share, get in touch. One of the major headaches of content marketing is the shortcomings of traditional success measurement. While many marketers quietly obsess over traffic and social shares,...