Snowplow for media part 5: what can we do with the data when we're well established?

29 May 2019  •  Archit Goyal
We recommend you read the previous posts on this topic before diving into this article to ensure you have all the context you need: Main post What do I track What can we do with the data, we’re getting started What can we do with the data, we’re growing Do read the post that answers the question: What do I track? What can we do with the data, we’re a well established data team? Set...

Snowplow for media part 4: what can we do with the data when we're growing?

29 May 2019  •  Archit Goyal
We recommend you read the previous posts on this topic before diving into this article to ensure you have all the context you need: Main post What do I track What can we do with the data, we’re getting started Bear in mind there is 1 more post in this series you can read after this one: What can we do with the data, we’re well established. What can we do with the data as...

Snowplow for media part 3: what can we do with the data when we're getting started?

29 May 2019  •  Archit Goyal
We recommend you read the main post on this topic before diving into this article to ensure you have all the context you need! Bear in mind there are 2 more posts in this series you can read after this one: What can we do with the data, we’re growing What can we do with the data, we’re well established Do also read the post that answers the question: What do I track? What can...

Snowplow for media part 2: what do I track?

29 May 2019  •  Archit Goyal
We recommend you read the main post on this topic before diving into this article to ensure you have all the context you need! Bear in mind there are 3 more posts in this series that you can read after this one: What can we do with the data, we’re getting started What can we do with the data, we’re growing What can we do with the data, we’re well established What do I track?...

Snowplow for media part 1: how can I use Snowplow?

29 May 2019  •  Archit Goyal
“We don’t know where to focus our content creation efforts; which content leads to retention and subscription? which content categories, authors, themes drive high CPMs? We have several disparate brands and users have multiple products on the web and in our app so we don’t have a single customer view. This means we can’t effectively group our users based on engagement or monitor how they are retained. We don’t have a good understanding of how...

Interview with the author: Alex Dean on writing Event Streams in Action

27 May 2019  •  Lyuba Golovina
Snowplow’s Co-Founder and CEO Alex Dean recently completed his book Event Streams in Action. The book takes an in-depth look at techniques for aggregating, storing, and processing event streams using the unified log processing pattern. In this interview, Alex shares his insights on how businesses can benefit from ‘event centric’ data processing, his motivation behind writing the book, and more. You can get your copy of Event Streams in Action and 40% off any Manning...

Making it easy to work with event-level mobile data

23 May 2019  •  Yali Sassoon
In the last month we released new versions of the Snowplow iOS and Android SDKs. These new versions deliver a data set that is significantly easier to model and work with: helping companies use mobile data to better inform product development and marketing decisions. In this post, we’ll explain how the data delivered by these new mobile trackers is both easier to work with and better enables analysts, data scientists, marketers and product managers to...

Snowplow R114 released with new adapter, enrichment and other improvements

20 May 2019  •  Benjamin Benoist
We are pleased to release Snowplow 114 Polonnaruwa, named after the ancient city of Polonnaruwa in Sri Lanka. This Snowplow release includes a number of new features and updates, most of which live in Scala Common Enrich: New enrichment: YAUAA (Yet Another UserAgent Analyzer) New feature: remote HTTP adapter New tutorial: add an enrichment to the pipeline Other improvements Updates for EmrEtlRunner Upgrading Roadmap Getting help 1. New enrichment: YAUAA (Yet Another UserAgent Analyzer) Understanding...

Snowplow Obj-C Tracker 1.1.0 released

06 May 2019  •  Mike Hadam
We are pleased to announce a new release of the Snowplow Obj-C Tracker. Version 1.1.0 introduces new tracking features including new screen view events and screen entities (with the option to enable automatic tracking), and automatically tracked install and crash events. With these new features, Snowplow users can set up comprehensive tracking much faster enabling users to get started with mobile tracking in Snowplow quickly and easily. Read on below the fold for: Screen tracking...

Snowplow Android Tracker 1.1.0 released

06 May 2019  •  Mike Hadam
We are pleased to announce a new release of the Snowplow Android Tracker. Version 1.1.0 introduces new auto-tracking features for Snowplow mobile users including screen events and entities, install events and application context. With these new features, Snowplow users can set up comprehensive tracking much faster so your data team can gain access to valuable insights about your application within minutes. Read on below the fold for: Screen tracking Install tracking Application context Updates Documentation...