Snowplow and Looker announce formal partnership - the most powerful, flexible, web analytics solution in the world

19 March 2014  •  Yali Sassoon
Over the last few months we’ve been using Looker more and more, as we’ve come to appreciate quite how powerfully Looker compliments our own event analytics platform. In that time, we’ve got to know the team at Looker and are in the process of working with them and some of our clients to implement the combined Looker / Snowplow stack. The whole team is very excited about the results so far and are watching eagerly...

Tracking Olark chat events with Snowplow

05 June 2013  •  Yali Sassoon
As some of you will have noticed, we recently installed Olark on the Snowplow website. Olark powers the chat box you see on the bottom right of the screen: if you click on it, and if one of the Snowplow team is at their desks, you can talk directly to us. Setting up Olark was an incredibly easy process - the Olark team provides a very straightforward quick start guide. We tested Olark for a...

What data should you be passing into your tag manager?

21 January 2013  •  Yali Sassoon
Since the launch of Google Tag Manager, a plethora of blog posts have been written on the value of tag management solutions. What has been left out of the discussion is practical advice on how to setup your tag management solution (be it GTM or OpenTag or one of the paid solutions), and, crucially, what data you should be passing into your tag manager. In this post, we will outline a methodology for identifying all...