Snowplow R117 release

03 December 2019
Snowplow release R117 is named after Biskupin, which is “an archaeological site and a life-size model of a late Bronze Age fortified settlement in north-central Poland that also serves as a archaeological open-air museum”. This release focuses on delivering small, but important improvements to Snowplow ecosystem: TLS port binding and certificate Referer parser refreshment IPv6 anonymization Additional event fingerprint hashing methods Support to the spot market for core instances Upgrading Roadmap Getting help TLS port...

Snowplow secures £4m Series A funding to expand real-time data pipeline capabilities

15 November 2019  •  Alex Dean
At the heart of building out the Snowplow company and product is a deep and abiding commitment to our users, helping them collect and own their customer data. In our quest to build a best-in-class customer data pipeline, we have always kept our user - data teams - at heart. Today we have reached an exciting milestone in our journey as we announce that we’ve raised £4m in Series A funding from research-led VC firm...

How to get to a multi-touch attribution model that works for you

15 November 2019  •  Erika Wolfe
True multi-touch attribution begins with collecting and centralizing your multi-source data, making sure you have the volume, quality and completeness of data you need and then connecting the dots to build your attribution story. Marketing departments invest heavily in marketing strategy, tactics and campaigns. To justify marketing spend and fully understand the results of the marketing mix you’ve deployed, you undoubtedly ask yourself how you can account for or attribute the results you get. And...

Snowplow JavaScript Tracker 2.12.0 released

07 November 2019  •  Paul Boocock
We are pleased to announce a new release of the Snowplow JavaScript Tracker. Version 2.12.0 introduces a brand new test suite powered by Snowplow Micro, giving us even more confidence as we continue to release updates to the Snowplow JavaScript Tracker and serving as an example of how Snowplow Micro can be integrated into a testing environment. NB. This release continues with the change we introduced with v2.11.0 to how assets are hosted - rather...

Introducing the Snowplow Writers Program

05 November 2019  •  Erika Wolfe
Snowplow’s user and customer base is diverse and knowledgeable and always teaching us new things. Snowplow users provide an endless source of innovation and ingenuity when they tell us about how they implement Snowplow as part of their data analytics solution. We also hear from the majority of customers that one thing that they’d appreciate is learning about other people’s experiences with Snowplow and how they tackle data analytics and engineering challenges overall. Sharing your...

Why and how to seize the multi-cloud data analytics opportunity?

31 October 2019  •  Erika Wolfe
Most businesses across industries exist in a world in which cloud infrastructure is the norm. The cloud is no longer an esoteric buzzword-laden concept we’ve decided to evaluate. Instead, cloud computing accounts for at least a part of most organizations’ architectures, and complete or hybrid cloud strategies have continued to become dominant. We’ve moved beyond the question: “should we move to the cloud?” into the “how can we leverage multiple cloud services to gain competitive...

What is data modeling and why do I need it?

14 October 2019  •  Erika Wolfe
In its most basic form, data modeling is a way of giving structure to raw, event-level data. This structure is essentially your business logic applied to the data you bring into your data warehouse – making it easier to query and use for your specific use cases. (At least that is the Snowplow approach to data modeling.)The reason is fairly clear: data modeling adds meaning to what is probably a great volume of raw data...

Iglu Server 0.6.0 released

11 October 2019  •  Anton Parkhomenko
We’re tremendously excited to announce the new 0.6.0 release of the Iglu Server, a next-generation of Iglu Registry, providing consistency and migration guarantees to Iglu schemas. In the rest of this post we will cover: Performance and stability improvements API changes Upgrading Roadmap and Upcoming Features Getting Help 1. Performance and stability improvements During development cycle of 0.6.0 we rewrote most of Iglu Server components from scratch, replacing old monolithic Akka HTTP dependency with modern...

World Mental Health Day at Snowplow

10 October 2019  •  Nicki Faulkner
World Mental Health Day falls on 10th October every year and this year we’ve decided to bring awareness to this important topic by asking our team three questions about mental health. What is mental health to you? Rich: The ability to cope emotionally with stressful and non-stressful day-to-day life. Joao: Not having internal conflicts feeling relaxed and at ease. Simon: Mental health is something that we need to look after just as much as our...

The Snowplow Data Maturity Model

03 October 2019  •  Lyuba Golovina
As a business grows and expands its data strategy, it passes through different stages of data capability, or maturity, on its way toward becoming fully data informed. Data maturity can serve as a useful tool for businesses to measure where they are along the data journey, identify next steps and potential challenges or roadblocks. Companies including Dell and Periscope have already developed insightful definitions of data maturity. At Snowplow, thanks to our work with a...