Simon Rumble

Simon Rumble started his career as an IT journalist in the 1990s, reporting on the Internet when it was still quite unknown. He discovered web analytics and was hooked on the ability to get deeper understanding of what worked for audiences. Simon was one of the first Snowplow users when it was released in 2012 and got very excited by the possibilities of analytics data you could own and control yourself. He is working on a book introducing Snowplow to a wider audience.