AUTHOR
Ian Thomas

Ian Thomas

Ian Thomas is a twenty-year veteran of the Data and Analytics industry. He cofounded one of the industry's first Web Analytics firms in London, and has held senior data leadership roles for Microsoft and Publicis Groupe, dealing with some of the world's largest and most complex datasets. He now acts as a "Chief Data Officer at large", helping companies build a world-class data organisation that can bridge the gap between data and the people who need to use it. He writes about the challenges of effective data practice at www.liesdamnedlies.com, and is a regular speaker at industry conferences.