Snowplow Team

Articles from this author

Featured

March 9, 2022

Snowplow joins Braze Alloys!

Snowplow Team
Data governance

February 22, 2022

The Role of Forwarding and Modeling Behavioral Data within the Modern Data Stack

Snowplow Team
Releases

February 15, 2022

Effortlessly empower SaaS tools with behavioral data, through Snowplow and Google Tag Manager server-side

Snowplow Team
Featured

November 5, 2021

Proving the value of your data

Snowplow Team
Data insights

October 29, 2021

Modeling behavioral data | Your questions, answered

Snowplow Team
Data insights

October 26, 2021

How data modeling has evolved for modern data teams

Snowplow Team
Data insights

October 8, 2021

Designing a data model that reflects your user journey

Snowplow Team
Data insights

September 30, 2021

The role of data modeling in the modern data stack

Snowplow Team
User stories

August 17, 2021

How TripActions makes business travel easy with Snowplow data

Snowplow Team
Featured

August 10, 2021

The Data Maturity Model: Accelerate your Data Journey

Snowplow Team
Data insights

July 14, 2021

Reverse ETL: how to put your behavioral data to action

Snowplow Team
Data insights

July 8, 2021

Completing the modern data stack with Indicative

Snowplow Team
Data insights

June 28, 2021

How Strava enhances their mobile app with Snowplow

Snowplow Team
Data insights

June 23, 2021

What is data enrichment and how to implement it

Snowplow Team
Data insights

June 17, 2021

Snowplow and Census: Enhancing the Snowplow trial experience with Census

Snowplow Team
Data insights

June 17, 2021

Snowplow and Census: Delivering behavioral data for actionable outcomes

Snowplow Team
Data insights

June 10, 2021

Snowplow and Census: A nervous system of data sits at the center of the modern company

Snowplow Team
Data insights

June 1, 2021

A guide to robust data collection

Snowplow Team
Data insights

May 20, 2021

Why businesses struggle to drive value with behavioral data

Snowplow Team
User stories

April 30, 2021

Frictionless product analytics with Rakam

Snowplow Team
Data governance

April 28, 2021

A guide to the modern data warehouse

Snowplow Team
Inside the plow

April 26, 2021

National Volunteer Month at Snowplow

Snowplow Team
Data insights

April 13, 2021

The challenges of working in data in 2021

Snowplow Team
Data insights

March 18, 2021

How Welcome to the Jungle took ownership of their web data with Snowplow

Snowplow Team
Data insights

March 18, 2021

Snowplow for web analytics

Snowplow Team
Data insights

March 15, 2021

Building a web analytics stack: packaged vs modular

Snowplow Team
Data insights

March 11, 2021

Privacy updates, ad blockers, and the need for 1st-party tracking

Snowplow Team
Data governance

March 11, 2021

A guide to data governance: What it is, and why your organization needs it

Snowplow Team
Featured

March 8, 2021

How Holistics uses Snowplow data to optimize their data modeling and self-service BI platform

Snowplow Team
Data insights

March 5, 2021

Why you should look for an open source alternative to Google Analytics

Snowplow Team
Data insights

March 5, 2021

Why you should open source your data stack

Snowplow Team
Data governance

February 15, 2021

The guide to Data Management: What it is and why you need it for your organization

Snowplow Team
Data insights

February 11, 2021

How to protect your data pipeline against the next cloud outage

Snowplow Team
How to guides

January 5, 2021

How to build an open source data stack

Snowplow Team
Data insights

January 5, 2021

The top 14 open source analytics tools in 2021

Snowplow Team
Releases

December 7, 2020

Monitor and manage data quality in real time

Snowplow Team
Product features

November 12, 2020

Introducing Snowplow Surge Protection

Snowplow Team
Inside the plow

October 8, 2020

Gartner recognizes Snowplow as a cool vendor in Marketing and Data Analytics

Snowplow Team
Data governance

September 24, 2020

How to build a future proof approach to data collection

Snowplow Team
Data governance

September 15, 2020

Rethinking your data collection strategy in a privacy conscious world

Snowplow Team
Data insights

July 30, 2020

Should you build or buy your data pipeline?

Snowplow Team
Data insights

July 14, 2020

What is data latency and how to measure it

Snowplow Team
Data insights

June 18, 2020

How tracking issues undermine your data quality

Snowplow Team
Data insights

June 3, 2020

Snowplow vs packaged analytics providers for building your data asset

Snowplow Team
Data insights

May 25, 2020

The art and science of designing your tracking – your questions answered

Snowplow Team
Inside the plow

May 20, 2020

How and why Snowplow was founded

Snowplow Team
Data insights

May 5, 2020

The road to better data quality – your questions answered

Snowplow Team
Releases

April 6, 2020

Snowplow Mini 0.8.0 Release

Snowplow Team
Data insights

March 26, 2020

Interview with the author: Zuora’s Chief Data Scientist, Carl Gold, on churn, behavioral data and the importance of good metrics

Snowplow Team
Product features

March 25, 2020

How Snowplow collects events and entities and what makes this so powerful

Snowplow Team
Data governance

March 10, 2020

Why data collection is key to your data strategy – Part two

Snowplow Team
Data insights

March 10, 2020

A guide to data team structures with 6 examples

Snowplow Team
User stories

March 6, 2020

Nasty, brutish and short: The life of the modern CDO

Snowplow Team
Data governance

February 25, 2020

Why you should centralize your data

Snowplow Team
How to guides

February 25, 2020

Why run a multi-cloud data pipeline?

Snowplow Team
Data governance

February 25, 2020

Why data collection is key to your data strategy – part one

Snowplow Team
Data governance

February 12, 2020

What is data quality and why is it important?

Snowplow Team
Featured

February 4, 2020

Building a data quality culture and data ownership at Omio

Snowplow Team
User stories

January 29, 2020

Leveling up the user experience for a two-sided marketplace at Unsplash

Snowplow Team
User stories

January 29, 2020

A finger on the pulse of customer data

Snowplow Team
Inside the plow

December 18, 2019

What happened at Snowplow in 2019 – our year wrapped up

Snowplow Team
Data insights

December 16, 2019

How ITP 2.3 expands on ITP 2.1 and 2.2 and what it means for your web analytics

Snowplow Team
Releases

December 3, 2019

Snowplow R117 release

Snowplow Team
User stories

November 15, 2019

How to get to a multi-touch attribution model that works for you

Snowplow Team
Inside the plow

November 5, 2019

Introducing the Snowplow Writers Program

Snowplow Team
How to guides

October 31, 2019

Why and how to seize the multi-cloud data analytics opportunity?

Snowplow Team
Data insights

October 14, 2019

What is data modeling and why do I need it?

Snowplow Team
Data insights

October 2, 2019

The Snowplow Data Maturity Model

Snowplow Team
User stories

September 27, 2019

How real-time data enables personalization and engagement

Snowplow Team
User stories

September 20, 2019

Piece together complex customer journeys for a complete customer view

Snowplow Team
How to guides

September 9, 2019

How to optimize your pipeline for data quality

Snowplow Team
Product features

September 9, 2019

Enable and configure your enrichments directly in the Snowplow UI

Snowplow Team
User stories

September 2, 2019

How Animoto uses event tracking data to understand and optimize the user journey

Snowplow Team
User stories

August 29, 2019

Mapping the customer journey with complete-picture data

Snowplow Team
Data insights

August 7, 2019

Time spent is the most important metric for media, here’s how to get it right

Snowplow Team
Product features

July 23, 2019

How to ensure your data collection evolves alongside your business

Snowplow Team
Data insights

July 9, 2019

Avoid turning your data lakes into data swamps: Focus on data quality, not capture

Snowplow Team
Data insights

June 17, 2019

Why ITP 2.1 affects your web analytics and what to do about it

Snowplow Team
Data insights

June 17, 2019

How ITP 2.1 works and what it means for your web analytics

Snowplow Team
Data insights

May 28, 2019

Interview with the author: Alex Dean on writing Event Streams in Action

Snowplow Team
Releases

May 6, 2019

Snowplow Android Tracker 1.1.0 released

Snowplow Team
Releases

May 5, 2019

Snowplow Obj-C Tracker 1.1.0 released

Snowplow Team
Data insights

April 4, 2019

Using AWS Glue and AWS Athena with Snowplow data

Snowplow Team
Data insights

April 4, 2019

3 reasons why your company should own its data

Snowplow Team
Data governance

March 18, 2019

How many of your visitors block your Snowplow tracking?

Snowplow Team
Releases

March 6, 2019

Snowplow R113 Filitosa real-time pipeline improvements

Snowplow Team
Releases

February 27, 2019

Snowplow Objective-C Tracker 1.0.0 released

Snowplow Team
Releases

February 20, 2019

Snowplow R112 Baalbek batch pipeline reliability improvements

Snowplow Team
Data insights

February 13, 2019

Guest post: After looking at the data of 80 tech companies- what have I learned? Part I

Snowplow Team
Data insights

February 5, 2019

How server-side tracking fills holes in your data and improves your analytics

Snowplow Team
Data insights

February 5, 2019

How data ownership makes you a more effective data scientist

Snowplow Team
Releases

January 23, 2019

Snowplow JavaScript Tracker 2.10.0 released with global contexts

Snowplow Team
Data insights

January 23, 2019

A misconception about how retail personalization drives sales

Snowplow Team
Releases

January 16, 2019

Snowplow Event Recovery 0.1.0 released

Snowplow Team
Data insights

December 3, 2018

Snowplow for Google Cloud Platform is here

Snowplow Team
Data insights

November 14, 2018

Long sales cycles don't have to be trouble

Snowplow Team
Releases

November 13, 2018

Snowplow Google Cloud Storage Loader 0.1.0 released

Snowplow Team
Releases

October 31, 2018

Snowplow Objective-C Tracker 0.9.0 released

Snowplow Team
Releases

October 31, 2018

Right to be Forgotten Spark job released for meeting GDPR requirements

Snowplow Team
Data insights

October 31, 2018

Building reliable, scalable customer acquisition for marketplaces

Snowplow Team
Releases

October 1, 2018

Snowplow R111 Selinunte Clojure Collector bug fix

Snowplow Team
Releases

September 20, 2018

Snowplow Indicative Relay released

Snowplow Team
Data insights

September 20, 2018

High-end customer analytics with Snowplow and Indicative

Snowplow Team
Releases

September 12, 2018

Snowplow 110 Valle dei Templi introduces real-time enrichments on GCP

Snowplow Team
Releases

September 11, 2018

SQL Runner 0.7.0 released

Snowplow Team
Inside the plow

September 7, 2018

Industry leader Adam Greco joins Snowplow Analytics advisory board

Snowplow Team
Releases

August 21, 2018

Snowplow R109 Lambaesis real-time pipeline upgrade

Snowplow Team
Releases

August 8, 2018

Piinguin, Snowplow PII usage management service, released

Snowplow Team
Data governance

August 8, 2018

Self-describing data becomes self-policing data

Snowplow Team
Inside the plow

August 2, 2018

On Snowplow Meetups, conferences, and events in September 2018

Snowplow Team
Releases

July 24, 2018

Snowplow R108 Val Camonica with batch pipeline encryption released

Snowplow Team
Inside the plow

July 19, 2018

Snowplow returns to New York City with Datadog and Capital One

Snowplow Team
Releases

July 16, 2018

Snowplow R107 Trypillia released

Snowplow Team
Releases

July 2, 2018

Snowplow Android Tracker 0.8.0 released

Snowplow Team
Releases

June 14, 2018

Snowplow 106 Acropolis released with PII Enrichment upgrade

Snowplow Team
Data insights

June 1, 2018

The right data infrastructure to support successful squads

Snowplow Team
Data insights

May 25, 2018

Improving A/B testing with event data modeling

Snowplow Team
Data governance

May 11, 2018

GDPR challenges in a multi-platform, multi-device world

Snowplow Team
Releases

May 10, 2018

Snowplow Android Tracker 0.7.0 released with consent tracking

Snowplow Team
Releases

May 6, 2018

Snowplow 105 Pompeii released

Snowplow Team
Data governance

May 4, 2018

Tracking consent on mobile is just as important as web for GDPR

Snowplow Team
Data insights

April 27, 2018

Getting the most out of product analytics with intelligent questions

Snowplow Team
Releases

April 17, 2018

Snowplow R103 Paestum released with IP Lookups Enrichment upgrade

Snowplow Team
Data insights

April 13, 2018

Using Snowplow to solve business problems at our latest London Meetup

Snowplow Team
Releases

April 6, 2018

Snowplow Objective-C Tracker 0.8.0 released

Snowplow Team
Data insights

March 23, 2018

Real-time data processing with Google Analytics using Snowplow

Snowplow Team
Data insights

March 22, 2018

Analyzing behavioral data with Indicative and Snowplow

Snowplow Team
Releases

March 21, 2018

Snowplow R101 Neapolis released with initial GCP support

Snowplow Team
Data insights

March 16, 2018

Using Snowplow for marketing data analytics

Snowplow Team
Data governance

March 9, 2018

How to manage consent for GDPR, a nuanced approach

Snowplow Team
Data governance

March 2, 2018

Understanding the role of anonymization and pseudonymization in GDPR compliance

Snowplow Team
Releases

February 28, 2018

Snowplow JavaScript Tracker 2.9.0 released with consent tracking

Snowplow Team
Releases

February 27, 2018

Snowplow R100 Epidaurus released with PII pseudonymization support

Snowplow Team
Data insights

February 23, 2018

Creative experiments and A/B tests produce the best results

Snowplow Team
Releases

February 20, 2018

Snowplow Android Tracker 1.0.0 released

Snowplow Team
Releases

February 16, 2018

Dataflow Runner 0.4.0 released

Snowplow Team
Data insights

February 9, 2018

The product analyst toolkit

Snowplow Team
Data insights

February 8, 2018

Warehousing Google Analytics data: API vs hit-level data

Snowplow Team
Data insights

January 26, 2018

Intelligent use of data in product development differentiates successful companies

Snowplow Team
Releases

January 25, 2018

Snowplow R99 Carnac released with Google Analytics support

Snowplow Team
Data insights

January 19, 2018

Product analytics part one, data and digital products

Snowplow Team
Releases

January 5, 2018

Snowplow 98 Argentomagus released

Snowplow Team
Releases

January 5, 2018

Snowflake DB and the future of Snowplow storage targets

Snowplow Team
Releases

December 21, 2017

Snowplow Mini 0.4.0 released

Snowplow Team
Releases

December 18, 2017

Snowplow R97 Knossos released with support for four new webhooks

Snowplow Team
Data governance

December 14, 2017

GDPR compliance in digital analytics and how we want to help

Snowplow Team
Inside the plow

December 11, 2017

The importance of face-to-face for remote teams

Snowplow Team
Data insights

December 1, 2017

Don't be a hammer

Snowplow Team
Releases

November 21, 2017

Snowplow 96 Zeugma released with NSQ support

Snowplow Team
Releases

November 13, 2017

Snowplow R95 Ellora released with ZSTD support

Snowplow Team
Data insights

October 30, 2017

Possession is 9/10 of the Law

Snowplow Team
Inside the plow

October 18, 2017

How we Snowplow at Snowplow

Snowplow Team
Releases

October 13, 2017

Snowplow Docker images released

Snowplow Team
Releases

October 9, 2017

Snowplow 94 Hill of Tara released

Snowplow Team
Releases

October 3, 2017

Snowplow 93 Virunum released

Snowplow Team
Releases

September 14, 2017

Snowplow S3 Loader 0.6.0 released

Snowplow Team
Releases

September 12, 2017

Elasticsearch Loader 0.10.0 released

Snowplow Team
Releases

September 11, 2017

Snowplow 92 Maiden Castle released

Snowplow Team
Releases

August 30, 2017

Snowplow Mini 0.3.0 released

Snowplow Team
Releases

August 17, 2017

Snowplow 91 Stonehenge released with important bug fix

Snowplow Team
Releases

July 21, 2017

Elasticsearch Loader 0.9.0 released

Snowplow Team
Releases

July 7, 2017

Kinesis S3 0.5.0 released

Snowplow Team
Releases

June 15, 2017

Snowplow .NET Analytics SDK 0.1.0 released

Snowplow Team
Releases

June 12, 2017

Snowplow 89 Plain of Jars released, porting Snowplow to Spark

Snowplow Team
Releases

May 30, 2017

Dataflow Runner 0.3.0 released

Snowplow Team
Releases

May 18, 2017

Snowplow JavaScript Tracker 2.8.0 released

Snowplow Team
Inside the plow

May 8, 2017

Snowplow Meetup Amsterdam #3 was all about personalisation across the customer journey

Snowplow Team
Inside the plow

May 3, 2017

Insights from the first Snowplow meetup in Brazil

Snowplow Team
User stories

April 12, 2017

How JustWatch uses Snowplow data to build a differentiated service for advertising movies and drive spectacular growth

Snowplow Team
Releases

March 31, 2017

Dataflow Runner 0.2.0 released

Snowplow Team
Releases

March 30, 2017

Google Cloud Dataflow example project released

Snowplow Team
User stories

March 3, 2017

How Peak uses Snowplow to drive product development and neuroscience

Snowplow Team
Inside the plow

February 20, 2017

Snowplow away week in Berlin

Snowplow Team
Inside the plow

February 15, 2017

Snowplow Meetup London Number 4: a roundup

Snowplow Team
Releases

February 15, 2017

Snowplow .NET Tracker 1.0.0 supporting mobile devices through Xamarin released

Snowplow Team
Inside the plow

February 1, 2017

A look ahead at where the Snowplow team will be and upcoming events

Snowplow Team
Inside the plow

January 31, 2017

Roundup of Snowplow Meetup Berlin Number 3

Snowplow Team
Data insights

January 27, 2017

How a clear data taxonomy drives insight and action

Snowplow Team
User stories

January 24, 2017

How Simply Business is using real-time data to better engage and serve its customers with Snowplow

Snowplow Team
Inside the plow

January 12, 2017

Looking back at 2016

Snowplow Team
Releases

November 7, 2016

Factotum 0.3.0 released with webhooks

Snowplow Team
Inside the plow

November 3, 2016

3rd Snowplow Meetup Berlin in less than two weeks!

Snowplow Team
Releases

October 3, 2016

Kinesis Tee 0.1.0 released for Kinesis stream filtering and transformation

Snowplow Team
Inside the plow

September 22, 2016

The third Snowplow Meetup London was all about Real-Time!

Snowplow Team
Inside the plow

September 6, 2016

Second Snowplow Meetup NYC scheduled for September

Snowplow Team
Inside the plow

September 1, 2016

Third Snowplow Meetup London scheduled for September

Snowplow Team
Releases

August 4, 2016

Snowplow Tracking CLI 0.1.0 released

Snowplow Team
Releases

July 31, 2016

Iglu Schema Registry 5 Scinde Dawk released

Snowplow Team
Releases

June 23, 2016

Snowplow C++ Tracker 0.1.0 released

Snowplow Team
Releases

June 16, 2016

Snowplow 81 Kangaroo Island Emu released

Snowplow Team
Releases

June 13, 2016

Factotum 0.2.0 released

Snowplow Team
Releases

May 30, 2016

Snowplow 80 Southern Cassowary released

Snowplow Team
Releases

May 17, 2016

Snowplow Python Analytics SDK 0.1.0 released

Snowplow Team
Inside the plow

May 10, 2016

The first Snowplow Meetup Tel-Aviv scheduled for July

Snowplow Team
Inside the plow

May 5, 2016

The second Snowplow Meetup London scheduled for June

Snowplow Team
Inside the plow

April 13, 2016

The second Snowplow Meetup Berlin scheduled for May

Snowplow Team
Releases

April 9, 2016

Introducing Factotum data pipeline runner

Snowplow Team
Releases

March 15, 2016

Snowplow 78 Great Hornbill released

Snowplow Team
Releases

February 28, 2016

Snowplow 77 Great Auk released with EMR 4.x series support

Snowplow Team
Releases

January 2, 2016

Snowplow 75 Long-Legged Buzzard released with support for Urban Airship Connect and SendGrid

Snowplow Team
Inside the plow

December 24, 2015

Looking back on 2015: Most read blogposts

Snowplow Team
Releases

December 4, 2015

Snowplow 73 Cuban Macaw released

Snowplow Team
How to guides

December 2, 2015

Data modeling in Spark (Part 1): Running SQL queries on DataFrames in Spark SQL

Snowplow Team
Releases

October 2, 2015

Snowplow 71 Stork-Billed Kingfisher released

Snowplow Team
Releases

August 20, 2015

AWS Lambda Scala example project released

Snowplow Team
Releases

August 19, 2015

Snowplow 70 Bornean Green Magpie released

Snowplow Team
Data insights

August 19, 2015

Dealing with duplicate event IDs

Snowplow Team
Releases

August 10, 2015

Snowplow Ruby Tracker 0.5.0 released

Snowplow Team
Releases

August 7, 2015

Snowplow Python Tracker 0.7.0 released

Snowplow Team
Releases

July 24, 2015

Snowplow 69 Blue-Bellied Roller released with new and updated SQL data models

Snowplow Team
Releases

July 23, 2015

Snowplow 68 Turquoise Jay released

Snowplow Team
Releases

July 22, 2015

Snowplow JavaScript Tracker 2.5.0 released

Snowplow Team
Data insights

July 2, 2015

Analyzing marketing attribution data with a D3.js visualization

Snowplow Team
Releases

July 1, 2015

AWS Lambda Node.js example project released

Snowplow Team
Releases

June 10, 2015

Apache Spark Streaming example project released

Snowplow Team
Releases

May 29, 2015

Snowplow Scala Tracker 0.1.0 released

Snowplow Team
Data insights

May 21, 2015

First experiments with Apache Spark at Snowplow

Snowplow Team
Releases

May 8, 2015

Snowplow 65 Scarlet Rosefinch released

Snowplow Team
Releases

April 16, 2015

Snowplow 64 Palila released with support for data models

Snowplow Team
Releases

March 15, 2015

Snowplow JavaScript Tracker 2.4.0 released

Snowplow Team
Releases

March 3, 2015

Snowplow JavaScript Tracker 2.3.0 released

Snowplow Team
Releases

February 14, 2015

Snowplow Python Tracker 0.6.0 released

Snowplow Team
Data insights

February 12, 2015

JSON schemas for Redshift datatypes

Snowplow Team
Data insights

February 8, 2015

Uploading Snowplow events to Google BigQuery

Snowplow Team
Releases

February 3, 2015

Snowplow 60 Bee Hummingbird released

Snowplow Team
Releases

January 6, 2015

Snowplow Ruby Tracker 0.4.1 released

Snowplow Team
Data insights

December 16, 2014

Introducing self-describing Thrift

Snowplow Team
Releases

December 15, 2014

Snowplow JavaScript Tracker 2.2.0 released

Snowplow Team
Releases

December 1, 2014

Snowplow 0.9.13 released with important bug fixes

Snowplow Team
Releases

November 26, 2014

Snowplow 0.9.12 released with real-time loading of data into Elasticsearch beta

Snowplow Team
Releases

November 7, 2014

Snowplow Ruby Tracker 0.4.0 released

Snowplow Team
Releases

November 6, 2014

Snowplow JavaScript Tracker 2.1.1 released with new events

Snowplow Team
Releases

October 27, 2014

Snowplow 0.9.9 released with campaign attribution enrichment

Snowplow Team
Releases

September 29, 2014

Snowplow .NET Tracker 0.1.0 released

Snowplow Team
Releases

September 17, 2014

Snowplow iOS Tracker 0.1.1 released

Snowplow Team
Releases

September 17, 2014

Snowplow Android Tracker 0.1.1 released

Snowplow Team
Releases

August 29, 2014

Snowplow Ruby Tracker 0.3.0 released

Snowplow Team
Releases

August 28, 2014

Iglu release 2 with a new RESTful schema server

Snowplow Team
Releases

August 18, 2014

Snowplow Java Tracker 0.5.0 released

Snowplow Team
Releases

August 13, 2014

Snowplow Python Tracker 0.5.0 released

Snowplow Team
Releases

August 8, 2014

Snowplow Node.js Tracker 0.1.0 released

Snowplow Team
Data insights

July 31, 2014

Using graph databases to perform pathing analysis – initial experiments with Neo4J

Snowplow Team
Releases

July 31, 2014

Snowplow Ruby Tracker 0.2.0 released

Snowplow Team
Data insights

July 30, 2014

Loading Snowplow event-level data into Neo4J

Snowplow Team
Data insights

July 28, 2014

Can graph databases enable whole new classes of event analytics?

Snowplow Team
Releases

July 26, 2014

Snowplow 0.9.6 released with configurable enrichments

Snowplow Team
Releases

July 23, 2014

Snowplow Java Tracker 0.4.0 released

Snowplow Team
Releases

July 13, 2014

Snowplow Java Tracker 0.3.0 released

Snowplow Team
Releases

July 3, 2014

Snowplow JavaScript Tracker 2.0.0 released

Snowplow Team
Releases

July 2, 2014

Snowplow Java Tracker 0.2.0 released

Snowplow Team
Releases

June 10, 2014

Snowplow Python Tracker 0.4.0 released

Snowplow Team
Releases

April 25, 2014

Snowplow Python Tracker 0.3.0 released

Snowplow Team
Releases

April 23, 2014

Snowplow Ruby Tracker 0.1.0 released

Snowplow Team
Releases

April 15, 2014

Snowplow Python Tracker 0.2.0 released

Snowplow Team
Releases

March 27, 2014

Snowplow JavaScript Tracker 1.0.0 released

Snowplow Team
Releases

February 12, 2014

Snowplow JavaScript Tracker 0.14.0 released with new features

Snowplow Team
Releases

February 15, 2013

Snowplow 0.7.3 released, tracking additional data

Snowplow Team
Inside the plow

January 9, 2013

The Snowplow development roadmap for the ETL step – from ETL to enrichment

Snowplow Team
Data insights

January 8, 2013

Using ChartIO to visualise and interrogate Snowplow data

Snowplow Team
Inside the plow

January 7, 2013

Understanding the thinking behind the Clojure Collector, and mapping out its development going forwards

Snowplow Team

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cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
server_session_id	session	This cookie is set by Twitch to help in load balancing and optimizing the visitor experience.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
api_token	1 year 1 month	This cookie is set by Twitch to display the embedded video and the services required to function the same.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Cookie	Duration	Description
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_uetsid	1 day	Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid	1 year 24 days	Bing Ads sets this cookie to engage with a user that has previously visited the website.
SRM_B	1 year 24 days	Used by Microsoft Advertising as a unique ID for visitors.
unique_id	1 year 1 month	This cookie is set by Powr.io to preserve user states across page requests.
unique_id_durable	1 year 1 month	Cookie that is used to register whether the user is logged in. This allows the website owner to make parts of the website inaccessible, based on the user's log-in status.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_40GJPE9KF1	2 years	This cookie is installed by Google Analytics.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_parsely_session	30 minutes	This cookie is used to track the behavior of a user within the current session.
_parsely_visitor	1 year 1 month	This cookie store anonymous user idnetifier to determine whether a visitor had visited before, or if its a new visit.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
pardot	past	The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.
rack.session	7 days	This cookie is used for session management. The cookie retains the session ID.
referrer_url	30 minutes	This cookie is used to detect how the user reached the website by registering their last URL-address.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
ANONCHK	10 minutes	The ANONCHK cookie, set by Bing, is used to store a user's session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well.
driftt_aid	2 years	The driftt_aid cookie is an anonymous identifier token set by Drift.com for tracking purposes and helps to tie the visitor onto the website. The cookie also allows Drift to remember the information provided by the site visitor, through the chat on successive site visits.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
sp	1 year	This cookie is set by the host c.jabmo.app. This cookie is used to serve the content based on user interest and improve content creation.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Cookie	Duration	Description
_clck	1 year	No description
_clsk	1 day	No description
_hjSession_1198481	30 minutes	No description
_hjSessionUser_1198481	1 year	No description
_rdt_uuid	3 months	No description available.
_sp_id.7f3f	2 years	No description
_sp_ses.7f3f	30 minutes	No description
_sp5_id.e3cb	2 years	No description available.
_sp5_ses.e3cb	30 minutes	No description available.
_sp6_id.e3cb	2 years	No description available.
_sp6_ses.e3cb	30 minutes	No description available.
AnalyticsSyncHistory	1 month	No description
cookies.js_dtest	session	No description
drift_aid	2 years	No description
drift_campaign_refresh	30 minutes	No description available.
li_gc	2 years	No description
lpv571483	30 minutes	No description
muc_ads	2 years	No description
SM	session	No description available.
visitor_id571483	10 years	No description
visitor_id571483-hash	10 years	No description

Snowplow Team

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Snowplow joins Braze Alloys!

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Why data collection is key to your data strategy – part one

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What happened at Snowplow in 2019 – our year wrapped up

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Snowplow R117 release

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The Snowplow Data Maturity Model

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