When it’s not clear exactly what your data represents, either because your analytics tool’s internal processing obfuscates your raw data or lack of clarity into your data collection, any analysis you undertake is based on imprecise data. This leads to problems collaborating with other business units, for example the marketing team spending money on suboptimal campaigns targeting the wrong people. To put it plainly, if you don’t own your data, your business is leaving money on the table.
Event data is a rich asset. Used right, it can be the difference between companies winning and losing in their industries. Traditionally, taking ownership of your data means one of two options: a solution built by a third-party vendor or an entirely bespoke data stack. Paying for a SaaS analytics platform brings all of the data challenges that come from working with third parties, and building your own data pipeline requires time and specialized resources.
In one day, you can deploy a data pipeline for Google BigQuery, AWS Redshift, or Snowflake Database that lets you:
You decide what you want to track, and we deliver that data to you, in your own data warehouse, so you can ask any question, perform any analysis, or use any tool you choose. We serve your data in real-time so you can act on it, instead of spending time configuring collectors or trying to join tables.
Get in the driver’s seat with Snowplow and finally take ownership of your data.