Last Saturday, Christophe, Alex and myself were at Measurecamp London.
It has been great watching Measurecamp grow from humble roots in with the first London event 4 years ago to something that really is a global phenomenon. In that time a real digital analytics community has formed and spread: there are events all over the world. It’s been great seeing the level of discussion and analytic sophistication rise event-on-event.
We built Snowplow because we’re passionate about digital analytics and empowering digital analysts. It is great to be in a position where we can sponsor Measurecamp.
I gave a talk at the event on Snowplow itself: how we’re trying to change the way that people do digital analytics. You can view my slides below.
Christophe led a very interesting discussion on event data modeling, attended by people working with event stream data using Snowplow, the Adobe
hits.tsv data and homegrown analytics stacks. He explored some of the challenges consuming and analysing digital event data, and outlined a number of strategies that he’s developed.
Alex gave a talk on using data to build data-driven products. In his own words:
You can view his presentation below:
A number of our team will be at the first Measurecamp Berlin in October. Let us know if you’d like to grab coffee whilst we’re in Berlin.
Big thanks to the Measurecamp organisations for another fantastic event.